MUMBAI: Zia and Tanya have been in love ever since they met at a neighbour?s marriage 2 and half years ago. Zia is very serious about his relationship with Tanya, however his brother Jamal is determined to prove to Zia that Tanya is not the right girl for him, whether it is by placing a bet for Rs. 5000 or approaching Emotional Atyachaar! Undeterred by his brother?s distrust in his relationship, Zia agrees to take up the challenge of proving the loyalty of his ladylove and approaches Emotional Atyachaar this time joined by none-other-than-Bollywood heartthrob Ranbir Kapoor!

Ranbir meets Zia to understand the case further and learn more about the happenings. After having done so, Ranbir gives his insights on the case and also shares his advice and tips on how to tackle such scenarios.

As the EAT begins their loyalty test, an undercover agent, Ashish Lamba is sent to meet Tanya at a mall where she?s promoting a mobile phone. With just a mere chat, Tanya gets comfortable with Ashish and exchanges numbers. Refusing to be in any committed relationship, she goes on to plan a day out with Ashish, to Nainital!

As the footage is unveiled, a shattered Zia who watches his girlfriend in the arms of a stranger is unable to believe what his eyes see! Jamaal on the other hand is least surprised as he already states about having known Tanya?s true colors.

Later during confrontation, a secret Jamal had kept well hidden from Zia is revealed.

How will Zia handle the secret his brother chose to let out during confrontation? Will Jamal?s secret coupled with Tanya?s infidelity leave Zia crushed?

Watch as Zia learns the true colors of his girlfriend Tanya on Emotional Atyachaar this Saturday, 7 p.m. on September 25th, 2010 only on UTV Bindass.

MUMBAI: UTV Action, India?s ultimate action channel will hold a special preview of ?Legion?, on 3rd March 2010, in partnership with Sony Pictures.

UTV Action offers the perfect platform to promote Action content in Hindi and ?Legion? is touted to be one of the biggest movies from Sony Pictures in 2010. this makes way for a natural association between UTV Action and Sony Pictures who have thus come together to promote ?Legion? to audiences across India. UTV Action is the exclusive Movie channel partner and will be showcasing exclusive content on the channel pre-launch of the movie.

Post Rock Climbing and Sky Diving, UTV Action now takes a leap forward, partnering Sony Pictures to offer associates a first hand preview of ?Legion?. This is another extension of the channel on ground brining action to its audiences and associates.

The Preview will be held on 3rd March, wherein they would get to witness; an out-of-the-way diner becoming the unlikely battleground for the survival of the human race. When God loses faith in humankind, he sends his legion of angels to bring on the Apocalypse. Humanity?s only hope lies in a group of strangers, trapped in a desert diner with the Archangel Michael.

UTV Action, launched in January this year is the first Indian channel dedicated to the action genre.

Sameer Ganapathy, Channel Head comments "We at UTV Action are always looking for opportunities to create avenues for our audiences and clients to experience Action firsthand. The preview is another extension of our brand promise. As UTV Action is the ideal platform to promote Hollywood action titles to Indian audiences we shall be partnering with the best of Action films through the year during their theatrical release."
 

MUMBAI: A lot has changed in the General Entertainment Channels (GEC) space over the last few years in the way that entertainment is consumed but the weekly ratings keep reiterating the fact that nothing sells better than drama. The hype surrounding the upcoming big ticket shows has got most leading GECs going on an overdrive to outbeat each other this October with its non-fiction properties in the weekday prime time that are traditionally fiction slots. Where other channels are showing breakfree content to gain TRPs, signing big Bollywood names and purchasing movie rights at unreal costs, do they convert to grabbing more eyeballs and revenues?

Apparently not! Two seasons of IPl, Dus Kadam, Kya Aap Panchvi Pass Hai?, Bigg Boss, Entertainment Ke Liye Kuch Bhi Karega, Fear Factor have shown that shows with Bollywood celebrities create buzz and capture eyeballs only in its launch week but have not been able to sustain it for the entire season whereas fiction slots stay steady after the first week and even grow during the period. For example, the recently launched Fear Factor Khatron Ke Khiladi Season 3 with Priyanka Chopra as host that opened with TVR of 5.49 TVR (Week 37 data ? TAM) has dropped to an average of 2.7 TVR in its second week (Week 38 data ? TAM).

On the other hand, Zee TV has not launched reality-based shows at the cost of the fiction shows or made knee jerk announcements with Bollywood Superstars to counter others. Premiering on September 20, 2010, it has launched a new fiction show, Preet Se Bandhi Ye Dori Ram Milaayi Jodi at 9 30 pm. The flagship channel of Zee Entertainment Enterprises Limited has always managed to increase its GRPs in its non-film programmes with shows such as Choti Bahu, Agle Janam Mohe Bitiya Hi Kijo, Ek Veer Stree Ki Kahaani Jhansi Ki Rani and Pavitra Rishta.

During weekends also, Zee TV is also a pioneer in scripting events as part of fiction storyline. The introduction of reality element on special episodes of fiction shows is actually an idea to utilise some of the extra space that is available on the weekend and create some properties that will engage and entertain viewers. As per TAM data:

Choti Bahu Janmashtami Special episode on 14th Aug 2009 (Fri 1930 ? 2130 hrs) rated 5.5 TVR with a Reach of 18 Mn (TG: CS4+, Market: HSM)

Pavitra Rishta Marriage episode on 27th July 2009 (Mon 2100 ? 2200 hrs) rated 5.4 TVR with a Reach of 14.4 Mn (TG: CS4+, Market: HSM)

Mera Naam Karegi Roshan Reet Ki Shaadi episode on 28th August 2010 (Sat 1930 ? 2130 hrs) rated 3.1 TVR with a Reach of 16 Mn (TG: CS4+, Market: HSM)
Nitin Vaidya, COO, Zee Entertainment Enterprises and Business Head, Zee TV says, ?We are not relaxing our thrust on original programming but devising innovative ways to grab more eyeballs. Whenever we have hosted an event with our stars around a highpoint in a show, we get a good response from loyal viewers & also attract new viewers. The first such was the Janmashtami event two years ago on Choti Bahu that redefined the 7 30 pm slot. We?ve also had similar very successful content innovation for 12/24 Karol Bagh (Jagrata Special), Mera Naam Karegi Roshan (Reet Ki Aayegi Baraat) & recently, Ganesh Special on Pavitra Rishta. We are confident about holding our ratings. As a platform, Zee TV has the strength and appetite to get more eyeballs and is perhaps the only channel that believes firmly that no matter what, fiction will continue to be the channel driver.?

A firm believer that Zee doesn?t formulate strategies based on non -fiction with film celebrities as they are a short term phenomenon, he says, ?Non fiction shows mostly do not impact the serials beyond a point, as the stories are placed intelligently keeping in mind the disruptive element of these shows. The Top 10 shows across GEC remains high on loyalty and any impact is only short term.?

And on the weekend events, Mr. Vaidya adds, ?This is not only a programming innovation but also gives marketing an opportunity to create buzz & build reach. Once content is shown as a special then we increase our viewer base and our reach also increases. Today viewers are drawn to our events because it is a wholesome entertainment spectacle. This is one content and marketing innovation that Zee TV will carry forward.?

The recent Ormax Media study conducted on General Entertainment Channels and the loyalty they enjoy also states that Zee has more loyalists than Colors. In the study, the loyalty quotient is identified on the basis of time spent on the particular channel. Zee TV has always believed in presenting different and unique story lines. From raising a social issue with Agle Janam Mohe Bitiya Hi Kijo to spreading awareness on domestic violence through Yahaan Main Ghar Ghar Kheli to reviving history with Jhansi Ki Rani to bringing you wholesome family dramas and love stories, Zee TV is truly the one stop destination for complete entertainment.
 

MUMBAI: The weekly current-affairs programme ?This Week with Christiane Amanpour ?, which airs on ABC News in the USA, will now broadcast weekly on BBC World News, bringing an alternative viewpoint on the week?s political happenings to international audiences.

From its home at the Newseum in Washington DC, USA, the topical show will feature analysis of national politics and policies in the USA and around the world, along with high profile newsmaker interviews, panel discussions and international perspectives on the big stories of the week.

?This Week with Christiane Amanpour? will broadcast weekly on Sundays, 18:10GMT on BBC World News to audiences in Europe, South Asia and the Middle East.

Christiane Amanpour is a highly respected international journalist, with a wealth of experience including over two decades reporting from some of the world?s major conflicts, including those in Iraq, Afghanistan, Pakistan, Somalia, Rwanda, and the Balkans. She has interviewed world leaders from Europe, Africa, and the Middle East, including former British Prime Minister Tony Blair, Iranian presidents Mohammad Khatami and Mahmoud Ahmadinejad, as well as the presidents of Afghanistan, Sudan, Syria, and Palestinian leader Yasser Arafat among others.

Christiane says: ?It?s a wonderful opportunity for ?This Week? to be included in BBC World News? programming. We?re living in a globalised community and through ?This Week? we?re expanding the conversation to include more of the world and a broader perspective on the issues that impact us both in America and around the world.?

Richard Porter, Director of News Content, BBC World News says: ?Christiane is a world-renowned journalist and ?This Week? will offer our viewers unique perspectives and analysis from opinion leaders in America and overseas.?

MUMBAI: ET NOW the 24 hr English business news channel conducted an exclusive wealth management workshop, ‘BUY NOW SELL NOW‘, in Mumbai. The workshop was moderated by ET NOW‘s Senior Editor Nikunj Dalmia and anchor of BUY NOW SELL NOW show, Devina Menon. The session was presided by Mr. Nirmal Jain, Chairman, IIFL and Mr. Lalit Thakkar, MD - Institution, Angel Broking.

The workshop enlightened the participants with market trading strategies, sector specific trading calls and stock tips. It also contributed in enhancing the participant‘s knowledge on market related anecdotes and trade analysis.
Mr. Nirmal Jain gave an insight into the recent consumption trends, recent capex trends and the rise in infrastructure activities as the government is now focusing on better projects. He also spoke on stocks to watch out for in Large Caps and Mid-Cap firms.

Mr. Lalit Thakkar touched upon the Alfa stocks and what separates Alfa stocks from the rest. He gave a brief on the winner stocks since Dec 2007, some of them being Asian Paints (up 155%), Hero Honda (up 148%), Infosys (up 63%), TCS (up 61%) and Vardhaman Textiles (up 91%). He also mentioned about outperformers and underperformers since Dec 2007.

Participants also got an opportunity to interact with Nirmal Jain and Lalit Thakkar and got their market related queries answered.

Commenting on the success of the workshop Neeti Chopra, Brand Director ET and ET NOW said, "While investing in markets, one needs to be well informed. Buy Now Sell Now is aimed at educating the investors about various investment strategies and options available to them. The objective of the workshop is to educate viewers about various trading strategies, help them to identify potential sectors and provide them with Buy-Sell- Hold tips."
So stay tuned to ET NOW for more stock tips, market moving news and also for more opportunities to meet the market experts that will help your money grow.

MUMBAI: Punjab Cricket Association (PCA) today has officially launched ticket sales for the 1st Test Match in the India vs. Australia series to be held at Mohali on Oct 1 - 5, 2010. Starting today, the public can buy tickets by logging on to www.kyazoonga.com - the ticketing website of the Official Ticketing Partner.

Ticket categories are:

. VIP Block - Rs.1,000
. North Pavilion - Rs.1,500
. Pavilion Terrace - Rs.2,500
. A.C. Lounge - Rs.10,000 (with hospitality)

For further details, please log on to www.kyazoonga.com or call the KyaZoonga ticketing call centre at +91-11-4488-1000. Tickets will also be available for cash purchase at designated e-ticket retail outlets in and around Punjab. The list of the retail outlets will be published soon on the website.

By offering tickets online and offline, PCA, in keeping with international standards and precedent, is continuing to make the process of purchasing tickets to the match easy and convenient for cricket fans. Users are provided the ease of a virtual box office in their homes, offices and on the go, in a seamless transaction experience. Credit cards, debit cards, net banking and cash will be accepted as modes of payment for purchase and delivery of tickets.

Customers can collect tickets already purchased at the venue starting September 27. It is recommended that tickets be picked up before match days to avoid rush and potential delays on match day. Customers will need to bring the credit/debit card used for the purchase, a valid photo ID, a clear copy of the photo ID and the confirmation page. If sending someone else to collect on their behalf, customers are requested to send an authorization letter in addition to all of the above. The person authorized also needs to carry her/his original photo identification along with a photocopy.

Announcing the commencement of ticket sales, Mr. I.S. Bindra, President, PCA said, "India - Australia test matches are always received with excitement and passion by cricket fans in the country. We want to ensure that the fans have a great experience and through our continued association with KyaZoonga, we are looking to reach out to a large section of cricket fans who would like to book tickets of their favorite games from the comfort of their homes. Interactive features such as "View from the stand", Facebook and Twitter updates continue to enhance the customer experience. "

Neetu Bhatia, Co-Founder, Chairman & CEO, KyaZoonga.com, said on the occasion, "We are excited about our continuing partnership with PCA as their ticketing partner. An India - Australia test match is always an exciting event, and it promises to be bigger than ever this time, given the proximity of the ICC World Cup 2011. India is a nation of cricket lovers, and we are happy to be a part of an event that promises to bring much delight to everyone who watches it. The PCA stadium is one of the most sought after international cricketing venues and we are delighted to be able to continue to provide customers and fans with seamless access to tickets for fixtures held here."