MUMBAI: KKK ? 3 being an unique property of Colors, single line objective was to drive SCALE and the present team at Milestone Brandcom launched the channel Colors with KHATRON KE KHILADI three years back and who knows better than them the tricks of achieving SCALE & IMPACT

13 different creative?s executed across India with different shots have ONLY demonstrated three times more fear element. Milestone Brandcom suggested two weeks plan ONLY large formats to drive IMPACT ,FREQUENCY and reach = SCALE .

Milestone Brandcom ensured even the blind person can?t miss campaign. Multiple touch points created re-enforcement is registration resulted in debut nights metro cities especially Mumbai, Delhi & Kolkata witnessed empty roads to watch the show.

The Priyanka Chopra hosted daredevil reality show has clocked 6.9 TVR in HSM Metros (Delhi, Kolkata and Mumbai). And remember initial week numbers are due to marketing promotions and as a result awareness built up. Obviously OOH being lead medium played primary role and contributed to build awareness and brought whooping 6.9 TVR which is all time high in 2010 for any channel in HSM

The medium picked up were covered all touch points right from key arterial roads to mall multiplexes to circulating areas of Mumbai to cover train and bus traffic. Mumbai itself we picked up 200 touch points , Delhi we covered length and breadth of NCR with 120 touch points and same applies for Kolkata with 55 touch points.

Everywhere we followed trade and consumer TG driven plan to remind and re-enforce them on the show audience shouldn?t miss

Other than Delhi , Mumbai ,Kolkata we covered entire hindi belts another 29 towns with dominance as a strategy and I am sure as a whole story will unfold with stronger numbers in few days.

?Our approach being dominance in audiences mind-space simply did wonder numbers tell the tale ? Says Hanoz Patel managing partner at Milestone Brandcom.
 

MUMBAI: The festive weekend has witnessed frenzied activity on India?s largest entertainment ticketing website Bookmyshow.com. One of the most eagerly awaited films in current times Dabangg has sure lived up to the great expectations that it garnered prior to its release. The film has already sold tickets worth Rs 3.4 crore on Bookmyshow.com over the weekend. Based on the phenomenal opening, industry experts expect the collections to be higher than Raajneeti, the biggest opener of 2010, and 3 Idiots, the film that created new records.

Other than Dabangg, movie buffs have also ensured that they do not miss out on the much-awaited Rajnikanth-starrer Endhiran by using the Prebook Application launched by Bookmyshow.com to book tickets in advance for the film. Last month, Bookmyshow.com launched for the first time in India a Prebook Application for Facebook ?Ticket Buddy? and revamped the Prebook on Bookmyshow.com, which allows customers to book movie tickets much before the plans open in cinemas. Over 1200 tickets have already been pre-booked on Bookmyshow.com for Endhiran itself.

Ashish Hemrajani, Founder-CEO of Bigtree Entertainment says, ?Dabangg has had a fabulous opening and may just set a record in terms of online movie ticket sales in the country. Another positive for the industry is that India?s most expensive film Endhiran has already started to set cash registers ringing with more than 1000 tickets being pre-booked two weeks before the release of the film. One can only imagine the interest levels and movie ticket sales closer to the release date of the film.?

Bookmyshow.com is the leading entertainment ticketing portal in the country, with a 90% market share. It is also one of the top five transacted websites in the country, with sales of over 650,000 tickets, and customer spends of over Rs.100 million, on an average every month. Bookmyshow.com has ticketed for over 750 screens across 86 cities and has partnerships with all major Indian production houses and studios with real time ticketing for most major cinema chains.
 

MUMBAI: Raging Bull is a 1980 American biographical film directed by Martin Scorsese, adapted by Paul Schrader and Mardik Martin from the Jake La Motta memoir Raging Bull: My Story.

It stars Robert De Niro as Jake LaMotta, a middleweight boxer whose sadomasochistic rage, sexual jealousy, and animalistic appetite exceeded the boundaries of the prizefight ring, and destroyed his relationship with his wife and family. Also featured in the film are Joe Pesci as Joey, La Motta‘s well intentioned brother and manager who tries to help Jake battle his inner demons, and Cathy Moriarty as his abused wife. The film features supporting roles from Nicholas Colasanto, Theresa Saldana, and Frank Vincent.

Scorsese was partially convinced by De Niro to develop the project, though he eventually came to relate to La Motta‘s story. Schrader re-wrote Martin‘s first screenplay, and Scorsese and De Niro together made uncredited contributions thereafter. Pesci was an unknown actor prior to the film, as was Moriarty, who was suggested for her role by Pesci. During principal photography, each of the boxing scenes were choreographed for a specific visual style and De Niro gained approximately 70 pounds (32 kg) to portray La Motta in his early post-boxing years. Scorsese was exacting in the process of editing and mixing the film, expecting it to be his last major feature.

After receiving mixed initial reviews high critical reputation and is now widely regarded among the greatest films ever made. It was listed in the National Film Registry in 1990, its first year of eligibility

When Jake LaMotta steps into a boxing ring and obliterates his opponent, he‘s a prizefighter. But when he treats his family and friends the same way, he‘s a ticking time bomb, ready to go off at any moment. Though LaMotta wants his family‘s love, something always seems to come between them. Perhaps it‘s his violent bouts of paranoia and jealousy. This kind of rage helped make him a champ, but in real life, he winds up in the ring alone.

MUMBAI: BIG Live, the experiential marketing arm of Reliance Broadcast Network Limited launches yet another effective and innovative campaign for one of the most popular and adventurous reality shows on Indian television - Fear Factor Khatron Ke Khiladi, Level 3, from the house of Colors television. This innovative campaign which ran for a week has ensured maximum reach and multiple touch points through innovative, clutter-breaking and exciting on ground events across the cities of Mumbai, Delhi, Chandigarh, Indore, Ahmedabad and Lucknow. The campaign garnered huge eye-balls, leading to much curiosity, awareness and tunes in to the latest season of Fear Factor, Khatron Ke Khiladi.

In order to bring in maximum visibility for the reality show, BIG Live crafted out of the box ideas using familiar mediums of communication and using with innovative and never seen before ideas. The flawlessly executed activity by BIG Live called ‘Is your Heart Strong enough to face the Fear?‘ comprised of a Healthy Heart check-up conducted across cities for over a period of four days and enabling people to check whether their Heart was strong enough to deal with the 3rd Level of Fear factor Khatron Ke Khiladi.

Another path-breaking idea initiated and executed by BIG Live was to stimulate the minds of the audiences by checking their fear-o-meter! Aptly christened ‘If You Think this is Fear, Think again!‘ BIG Live conceptualised yet another unique and path breaking idea which saw the towing of vans smashed cars across the cities? this not only helped garnering eyeballs, but also had a ‘spot contest‘ where people could SMS in and win fabulous prizes.

Reliance Broadcast Network Limited, the entertainment and media house of Reliance ADA Group that has enviable portfolio of verticals and has been touching the lives of millions of Indians for more than 3 years now. Through the vast platform offered by RBNL, brands have been interested in being associated and create effective and innovative consumer engagement programs. The most recent engagement has been for Colors television channel‘s adventurous reality show Fear Factor Khatron Ke Khiladi, Level 3. The show went on-air on September 6.

Commenting on this initiative, Mr. Navneeth Mohan, Business Head, BIG Live said, "The mandate from Colors was very clear - to offer innovative, pioneering and never done before activation that will excite the consumer and create awareness It brings great pleasure for BIG Live to initiate such unique on-ground activity for Fear factor Khatron Ke Khiladi across India and provide a unique and innovative experience to the target audience by creating buzz and hype to the show. With this association, we hope that we will be able to provide the best marketing solutions to all our clients and ensure maximum participation through holistic on-air and on-ground promotions. We had a list of ideas from which the client selected the ideas that fulfils his marketing objective completely. This is a proud moment for the entire team at BIG LIVE, colors is a client who has done very unique ground innovations in the past with multiple activation agencies. We believe we have set new benchmarks"

MUMBAI: Following the success of the HT City Crystals 2009, Hindustan Times announced the start of the HT City Crystals 2010. People?s choice award for food and beverage, by announcing the HT City Top Tables ? the nominees for HT City Crystals 2010 The Awards are decided by the people of Delhi ? the true critics that make or break a restaurant. Lakhs of people participate in this annual event that is has become the verdict in eating out in the city. To enable people to express out their opinion on a category that is very close to their hearts, multiple media has been activated ? SMS, online and even drop boxes across nominated restaurants.

Speaking about the HT City Crystals 2010, Mr. Shantanu Bhanja, Vice President - Marketing, HT Media, explained, ?As the No 1 newspaper of Delhi, we are delighted to announce the start of the 2010 edition of the biggest and most prestigious food awards in the city. The process will begin with the nominated restaurants being announced by HT City, and across 5 weeks people would be given a chance to vote. We help them to make their choice by providing detailed reviews in HT City every week, expert and people reviews online and celebrity views on radio.. The entire activation is supported by aggressive promotion in print, radio and online as well as on-ground elements across more than 200 nominated restaurants.

The entire frenzy ends at a high note with the Delhi?s best places to eat and drink being awarded by some of Delhi?s best known faces. The HT City Crystals awards night is one evening Delhi looks forward to every year, and this year we promise to have another power packed entertaining evening as the people of Delhi give their verdict.
 

MUMBAI: UTV Action, India?s first action channel has always been synonyms to adrenaline, muscle and power. In its continuing effort to do so, UTV Action celebrates action through Panja Championship in media agencies across three cities Mumbai, Delhi & Banglore. This competition will be held keeping in mind the global standards of arm wrestling.

The competition will be spread across two rounds. The first round will involve participants competing with each other within the same agency. Further to which, the winner?s from each agency will compete among themselves in the regional finales at the UTV Action Panja Championhip which will happen on 15th, 16th and 17th at Bangalore, Mumbai and Delhi respectively. The winner from each city will be declared as the regional winner which will be followed by a flashy party for all the trade collaterals.

Kunal Mukherjee, Marketing Head, UTV Action comments "Through this initiative we attempt to inject a dose of action in our trade consumer?s minds. UTV Action has been in the action arena for a while now. By organizing this Panja Competition, we wanted to take the opportunity to also include our partners and colleagues in sharing our emotion and commitment towards the areas we focus on.?