MUMBAI: 9XM the only Bollywood Music Channel celebrates this Independence Day in the true 9XM spirit. Come 15th August the channel will don a new fresh look emphasizing on nonstop entrainment and celebrating the Independence spirit in the true 9XM style.

Freedom Parade- Ads se azadi a unique initiative presented by Samsung is going to provide the viewer‘s freedom from ads. The channel will air four full hours of complete nonstop Bollywood music on the Independence Day.

Speaking of the lineup for Independence Day Amar Tidke, Head of Programming, 9XM, says "The channel which has entertained the nation with its witty animated characters and the latest Bollywood Music now celebrates the Independence day in the true 9XM spirit. The channel will present the viewers a chance to join the Freedom Parade and enjoy four full hours of back to back Bollywood Music without any ad breaks. The channel will also don a new look for the day with its tricolored logo and the characters saluting the Indians who have made us proud"

Besides the Freedom parade the channel will also feature popular singer Raghav Sachar‘s version of Vande Mataram and other interactive initiative like Mitti Ke Lal a lineup which will provide the viewers a chance to guess and feel good about the facts of their country and the legends that have made the country proud. Also there will be a ticker played on channel stating the unique and strange realities of India all day called Only in India

In addition to the interactive and interesting entertainment lineup the channel presents an exclusive offering to the viewers the new version of Vande Mataram sung by popular singer Isheeta Ganguly which features none other than Bollywood hunk John Abraham reciting the famous Tagore poem Gitanjali in the background.

Come celebrate this Independence Day in the true 9XM style.

MUMBAI: Celebrate the 63rd year of India?s Independence with a slew of vibrant, entertaining & thought-provoking shows on NDTV Good Times. Rejoice the Independence sprit in a special way.

KUMBH- ORDER IN CHAOS

On the eve of India?s 63rd Independence Day, NDTV Good Times showcases one of the most revered spiritual congregations of India, the MAHA KUMBH MELA. Join us in this journey, as we try and fathom the intrinsic essence of this festival which witnesses millions of footfalls every year. The hypnotic monologues of the sadhu?s makes this an experience to remember and an attempt to find ORDER IN CHAOS ! ?KUMBH- ORDER IN CHAOS? on this Sunday 15th August, 1:00 am & 4pm only on NDTV Good Times.

?Chakh Le India?

NDTV Good Times and Chef Aditya Bal promises all viewers with a Bengal?icious time this Independence day by exploring some renowned eating places in the ?City of Joy?. Aditya kicks starts his day with an English breakfast at the famous Flury?s; He then visits the majestic Victoria Memorial after which he gleefully lands at the one and only Nizam?s restaurant, where he finds out the secret behind the Kolkata Kathi. The next pit stop is at Netaji Subhash Bose?s ancestral home turned museum, after which Aditya has a t?te-?-t?te with the Head Chef of Aheli Restaurant and gangs up to cook some authentic Bengali fish. On the way back picks up some traditional sweets from the famous Hindustan Sweets. Sit back, relax & enjoy this culinary tango on ?Chakh Le India? on Sunday, 15th Aug at 1 am

Jai Hind with Rocky and Mayur

Rocky and Mayur bring you a show that pays tribute to the Indian Armed Forces. They undergo backbreaking tasks, fail attempts at maintaining decorum and devour many mouth-watering meals they share with the soldiers. Challenges, emotions and menus culminate into a never-before-seen insider?s view of the Indian Armed forces. Get ready to charge! Catch all the action only on, NDTV Good Times 10.30pm Saturday, 14th August, 2010.

Made In India

A film critic, a scholar and a Sufi singer par excellence, watch the ever illusive Madan Gopal Singh give his own take on Sufi music only on Made in India. Let your musical senses be enthralled by watching ?Made In India? only on NDTV Good Times on Sunday, 15th Aug at 7.30 am & 2.30 pm.

BAUL ? A STATE OF MIND
3 days in the Kenduli Baul Mela

The Bauls of Bengal have been singing their songs of devotion for years unknown. Belonging to an eclectic culture, they live the life of vagabonds, searching for the true meaning of life. They believe in the existence of one God, dwelling in us humans. And each year, they gather in the village of Kenduli for the annual BAUL MELA. Baul is a cult, a humanistic philosophy, a way of life and above all A State Of Mind.
This Independence day, watch a documentary on these minstrels of Bengal, only on NDTV GOOD TIMES at 3 pm, Sunday, 15th August and a repeat at 9 pm on the same day.

MUMBAI: SBI Life Insurance?s Chandramohan Mehra, Head ? Brand and Communications has been conferred with the ?Young Achiever of the Year Award‘ at the highly acclaimed CMO Asia Awards 2010 held at Suntec, Singapore on 23rd July 2010. The award has been given in recognition of his professional excellence in the field of strategic marketing communications and branding. The awards were conferred under the chairmanship of Andrew Kelly of CMO Council, USA. The CMO Asia Awards were represented by 25 countries across Asia with around 350 senior leaders from the corporate world attended the award ceremony besides bureaucrats from various countries.

At SBI Life Chandramohan Mehra leads the strategic branding, marketing communications, media planning, PR, and internal communication initiatives. Prior to SBI Life, he led brand management at Kotak Life Insurance. Also, at FCB Ulka advertising he played a significant role in developing the largest automobile CRM program for TATA Motors and was part of the team that introduced e-age banking products for HDFC Bank.
 

MUMBAI: Continuing the trend of creating iconic campaigns, Primesite, Mudra MAX?s out-of-home solutions unit has made a big impact with two big properties that air on COLORS (a 50/50 joint venture between Viacom and the Network18 Group). Primesite has carried out an outdoor campaign to announce the Grand Finale for ?Chak Dhoom Dhoom and the launch of ?India‘s Got Talent?- Khoj 2 to enhance the brand presence/ visibility in the market.

The clear focus for Chak Dhoom Dhoom was to highlight the Grand Finale while the subsequent campaign dealt with the OOH for India?s Got Talent ? Khoj 2, India?s biggest talent show with breathtaking acts and spellbinding entertainment.

To build salience for the shows, Primesite has embarked the campaign with a mix of out-of-home media vehicles. The choice of media for this campaign includes advertising on Billboards, BQS, Gantries, Cantilevers, Pole kiosks, Metro panels, Bus panels etc. The campaign has been executed at key locations scattered across the cities namely Mumbai, Delhi, Kolkata, and in states like MP, Gujarat, Punjab etc.

To further build the WOW effect, an innovation for India‘s Got Talent Khoj 2 has been executed at the main junction at Juhu Centaur, in Mumbai. An innovative fabricated kiosk has been created depicting cut-outs of various talents to make the campaign stand out from the usual clutter.

Talking about the campaign strategy for the OOH campaign, Rupadhish Roy, General Manager, Primesite said, ?The idea of taking this kind of media mix was to target people at the right place at right time. Our brief from the client was to create impact with large format and number of exposures (frequency) in order to create buzz around the shows. We are pleased to have adopted a multimedia approach to optimize the visibility and effectiveness of the campaign.?
 

MUMBAI: In Gordon?s Great Escape on Zee Cafe on 15 August 2010 at 8 pm we see Gordon Ramsay leave his hectic professional life behind him as he embarks on a pilgrimage for fresh flavors.

Gordon Ramsay loves curry but knows little about real Indian cuisine so in the first series of Gordon?s Great Escape he sets off to India for the first time to discover a whole new culinary world. Exploring what is, for him, virgin culinary territory, Gordon embarks on an amazing gastronomic quest as he experiences the stunning diversity of India ?s culinary traditions, submerging himself in all aspects of Indian culture, no matter how challenging, unfamiliar or extreme.

Gordon learns to cook a range of authentic Indian dishes that are specific to each region he visits, and meets some fascinating food mentors along the way. He takes part in physically challenging food-related pursuits and learns new cooking skills, cooking for over 1000 guests at a wedding in Lucknow and learning a complex biryani ? involving eggs stuffed into quails, inside chickens all stuffed inside a goat ? from legendary chef, Imtiaz Qureshi.