MUMBAI:The Nielsen Company has appointed Amit Adarkar as Nielsen Bases VP. He will be based out of Mumbai. As part of his new mandate he will report to Nielsen Bases, South Asia, Middle East, Africa and executive director consumer research South Asia, Prasun Basu.

"With Adarkar‘s understanding of the FMCG consumer space, a thorough handling of client‘s business and marketing challenges and his leadership skills, we hope to see him achieve great success for Nielsen" said Basu.
 
Adarkar will provide leadership to the India and South Africa businesses of Nielsen Bases. He will also play an important regional role for Unilever and will manage large Unilever hubs in Mumbai and Johannesburg.
 
"It is the best time to be in India managing my current profile at Nielsen Bases. The dynamism in the industry is exciting and inviting with its myriad challenges. It feels great to be back," said Adarkar.
 
Adarkar brings with him 17 years of rich and varied experience in research that spans FMCG, services and high-end manufacturing industries.

Prior to joining Nielsen, he was Market Probe MD India & Middle East operations.
 

MUMBAI: Big has never been this grand, entertainment has meant this much of exuberance and Marathi films for that matter have never spelt out as much excitement as Zee Talkies? Natarang has. Creatively stimulating, entertainingly enlightening and beautifully arresting, Natarang is a cinematic canvas with just the right strokes of acting talents, story, music, cinematography and but of course path breaking direction.

After receiving great applause from the viewers across the state and international film festivals, Natarang is completing its successful 50 days on 19th Feb.

In the week 4th of its release, Natarang had opened with subtitle print in Fame Big Cinema Andheri, PVR Juhu and Globus Bandra and it received overwhelming response.

Zee Talkies? NATARANG, undoubtedly one of the most talked about and highly appreciated films of recent times has risen more standards by winning the ?BEST INTERNATIONAL MARATHI FILM?SANT TUKARAM AWARD? at the 8th Pune International Film Festival. It has received highest 16 nominations for the Zee Gaurav Awards.

Not only Marathi audiences from classes and masses had highly appreciated the film but celebrities from Hindi industry also admired it.
 

MUMBAI: Munch Star Singer Junior grand finale was held recently at University Senate Hall , Thiruvananthapuram. Several prominent persons from the film industry and socio- cultural spheres were present on the occasion.

Swetha Ashok from Kozhikode was declared winner of Munch Star Singer Junior, Athira Murali from Kollam is the first runner-up, Sadhika from Kozhikode was declared second runner-up & last but not the least, Vishnu Krishnan from Ernakulam and Vishnu K.G. from Trissur secured the third & Fourth runners-ups spot in the grand finale.
Munch Star Singer Junior winner Swetha Ashok got 50 lakh worth Flat sponsored by Flair Alliance. 3 lakh is won by first runner up Athira Murali. Second runner up Sadhika got 2 lakh rupees. Vishnu Krishnan and Vishnu K.G. won 1 lakh rupees.

The jury comprised carnatic vocalist Dr.Omanakutty Teacher,G.Venugopal and Sujatha.

Film Stars like Suresh Gopi, Bhavana, Saikumar , Asianet Managing Director K.Madhavan, Minister Sreemathi Teacher and Magician Gopinath added a dash of glamour to the show. A galaxy of performers entertained the audience.

MUMBAI: 10th Feb 2010, Mumbai: The 4th INDY?s award happened on 10th Feb 2010 at Taj Lands End, Mumbai. The glittering evening was full of industry leaders like Arun Handa, Chairman-Club Mahindra, Siddartha Basu and others. The award rewards the excellence in Mass communication, Marketing communication, Public relations, Advertising & Branding. The award is presented by the CMO Council of India, with a jury of industry experts. In the clutter of approximately 13 national Hindi News channels, STAR News bagged the award of ?Best News channel of the year?.

Neeraj Sanan, VP, Marketing of MCCS India Pvt Ltd received the award. On this achievement Mr. Sanan said that the award belongs to the people who worked 24*7 to make this happen. Even in the race of TRPs, we never compromised on credibility. That?s the reason the year 2009 which was full of news worthy stories like elections, economic slowdown, inflation etc; STAR News was the preferred choice of viewers. We will continue to strive for excellence and deliver values to viewers & advertisers.

Media Content and Communications Services (MCCS) is a 74:26 joint venture between Ananda Bazaar Patrika TV, a 100% subsidiary of ABP Pvt. Ltd, and STAR News Broadcasting Ltd., a wholly owned subsidiary of the STAR group. MCCS broadcasts ?STAR News? India?s most reputed Hindi news channel, ?STAR Ananda?, India?s 24 hours national Bengali news channel and ?STAR Majha?, India?s 24 hour national Marathi news channel.

MUMBAI: In its second year of the Greenathon campaign, NDTV and Toyota has launched an animated music video of the Green Anthem- Hawaaein, Patte, Paani- across the NDTV network on 17th Feb 2010. The music video features campaign ambassador Priyanka Chopra in a mix of animation and real life sequences. A song for a cleaner, greener and better tomorrow, the Green Anthem carries the message to save the environment. The music for the anthem has been composed by well known musical trio Shankar, Ehsaan and Loy and penned by veteran lyricist Gulzar.

In the video, produced by Red Dot Productions, Priyanka Chopra portrays a polluted, dry, barren landscape looking for a solution. And she finds it - a green sapling sprouting out of the cracked earth. She hands the sapling to a little girl, an angel who runs into the real world and gives the sapling to ordinary, carefree young people. These youngsters inspired by the little girl hand out saplings to people and urge them to think of the impact of their everyday actions on our planet. As these people take small steps in the right direction, Priyanka‘s world begins to change for the better.

The video inspires people to take small yet impactful actions such as- saving water and electricity, planting trees and reducing pollution. 

Commenting on the music video launch, Dr. Prannoy Roy, Chairman, NDTV Ltd. said, ?The NDTV-Toyota Greenathon campaign is simply to bring the country together for a single cause- save the environment for our future generation. The ability to make a difference rests with the youth and the song endeavours to nurture a love for the earth in these young minds. The Green Anthem is a lively and fun song but with a very serious message?.

About the video, actor Priyanka Chopra added, ?We were very sure about the fact that it had to appeal and connect with audience and not be boring and preachy. The animation has made it visually appealing and interesting. Also, the video shows us how we can make small and easy changes in our lives that will make a big difference in the long run. It was the first time I shot for an animated video and I had to imagine everything as I was standing against a chroma screen. The storyboard created by the NDTV team was fabulous and really helped me visualize what I had to do.?
 

MUMBAI: UTV World Movies, India?s first and leading World Cinema channel and Bloomberg UTV, India?s fastest growing Business news channel are the exclusive television partners for the ?Mumbai International Boat Show 2010?. By being the official television partner for MIBS 2010, the channels are certainly taking a holistic approach to create touch points with its target audiences and provide India a truly universal flavour.

Mumbai International Boat Show 2010 was launched in 2007 and quickly established itself as the benchmark for boat shows in India, serving to provide an important stimulus to the Indian boating and water sports industry. Back with its fourth edition at the city‘s Bandra-Kurla Complex and The Marina adjacent to the Gateway of India, MIBS 2010 has an attractive and strong exhibitor list which includes big brands like Ocean Style/Burgess, Sunreef, San Lorenzo, Azimut, Mahindra Odyssea, Ava Marine, Larson, Drago, Sealegs and several others.

Commencing on the 18th February and going on till the 21st of February, UTV World Movies and Bloomberg UTV will cover the luxurious event till the grand finale. With four days of non-stop excitement, one can catch all the glitz and luxury only on these channels. So starting from the 18th, get up-close and personal with the top notch businessmen and professionals, India?s top High Net-worth Individuals, Mumbai?s elite and even Country Ambassadors!

On this prestigious occasion, Mr. Sameer Ganapathy, Business Head, UTV World Movies, comments ?We are extremely delighted to be associated with MIBS 2010. India has immense potential in the nautical field and such an event would showcase some of the best of products from all over the globe. Our tie-up with MIBS is another successful attempt of UTV World Movies to provide the dynamic Indian audiences with content that they can connect with.?

So get ready to experience the Mumbai International Boat Show on UTV World Movies & Bloomberg UTV from 18th Feb to 21st Feb @ 4:30 PM.