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  • Pakistan vs England T20 Matches Live on Ten Sports

    Submitted by ITV Production on Feb 18, 2010

    MUMBAI: Shoaib Malik will captain Pakistan in both Twenty20 internationals against England in Dubai this month despite the return of regular captain Shahid Afridi ( for the second game) because the board does not want to change leaders in the middle of tours. Pakistan will look to stamp their authority on this format of the game as they are the current T20 World Champions. Watch the two sides go head to head live on Ten Sports (please check the schedule)

    In their recent outing to Australia, the Pakistanis almost won the only T20 match that they played, but the close game would go down as a loss in the record books.
    For England this mini Twenty20 International series at the Dubai Sports City Stadium would be viewed as a chance to see how the side gels in this format of the game ahead of the world cup that they will hosy, to be played in April/May . The English will be led by the charismatic all-rounder Paul Collingwood. The Team moves to Bangladesh at the end of this short tour to play 3 one day matches and 2 Tests.

    The UAE for all practical purposes is Pakistan?s home for cricket for the time being. There is no dearth of support in these parts for the team and that always adds to the overall atmosphere that?s so crucial to a format like Twenty20.

  • Tiger Woods? Statement LIVE with ?SportsCenter Special: Tiger Woods Speaks? on ESPN

    Submitted by ITV Production on Feb 18, 2010

    MUMBAI: ESPN STAR Sports? (ESS) will present a ?SportsCenter Special: Tiger Woods Speaks? programme with LIVE coverage of Tiger Woods? statement on Friday, February 19, 9:30 pm, on ESPN.

    Woods will be making his statement at the TPC Sawgrass in Ponte Vedra Beach, Florida, home of the PGA Tour. This will be the first time since the November car crash that Woods will be making an official public appearance. 

    The special will be carried across the region on ESPN.

    In addition to the live coverage, the SportsCenter Special will also carry insights and analysis from ESS? Golf Focus pundit Richard Harries on how Woods? next step will impact the game as well as the expected reception to his statement. The special will also carry Woods-related stories on his career timeline, how he changed the game of golf and how the scandal has affected his image and career.

  • Star Movies presents Movie of the month Babylon A D

    Submitted by ITV Production on Feb 17, 2010

    Mumbai: STAR Movies presents the Vin Diesel starrer action blockbuster Babylon A D on 20th Feb at 9pm on STAR Movies!

    The story goes a few decades into the future where a mercenary named Toorop (Vin Diesel) accepts a contract from a Russian mobster, Gorsky, who instructs him to bring a young woman known only as Aurora (M?lanie Thierry) to New York City. In order to reach this goal, Gorsky gives Toorop a variety of weapons as well as a UN passport that has to be injected under the skin of the neck. Toorop, along with the girl and her guardian nun Sister Rebeka (Michelle Yeoh), travel from the Noelite Convent in Mongolia across Russia to reach New York City in the United States.

    Babylon A D is the story of Toroop‘s adventures with Aurora and her guardian through this trip, when Toroop gradually realises that Aurora is a girl beyond the ordinary!

    Don‘t miss BABYLON A D on 20th Feb 2010 at 9pm only on STAR Movies.

  • Balaji Telefilms unveils New Corporate Identity

    Submitted by ITV Production on Feb 17, 2010

    Mumbai: Balaji Telefilms Ltd., the media and entertainment conglomerate that has revolutionized the Indian television industry has gone for a corporate image makeover, unveiling a brand new visual identity and its new Vision and brand values. The new identity reflects the fresh perspective adopted by Balaji Telefilms towards existing and new businesses and the core brand values that the brand has successfully been built on, over the last 15 years.
    The corporate makeover presents the group with an opportunity to imbibe the new identity and to celebrate the indomitable and relentless team spirit.

    Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd. said, ?Balaji Telefilms? new brand identity denotes an enhancement of perspective and a broad-basing of our ambition to talk to a larger cross-section of audiences. The new identity will build a seamless bridge across businesses and aspirations.?

    Puneet Kinra, Group CEO, Balaji Telefilms Ltd. said, ?Our new corporate colors, red and orange, reflect our governing values of storytelling, passion, integrity, compassion and excellence. The vibrant colors demonstrate the eagerness to embrace new opportunities while retaining the core traditions and values.?

    The NAMAM logo, inspired by the vermilion mark on Lord Balaji?s forehead, stimulates the vision and the bold and aggressive colors characterize the attitude of the company. Physical manifestation of this transformation has already been made across all organization touch-points as well as the Balaji Telefilms website.

    The mandate for the corporate identity was given to Ray + Keshavan /Brand Union who did an extensive mind-mapping of external as well as internal stakeholders of Balaji Telefilms to arrive at the essence of the new identity and how it gets manifested.
    Under the aegis of the new corporate identity, Balaji Telefilms Ltd. announced the launch of its latest initiative ALT ENTERTAINMENT. The content created under the ALT ENTERTAINMENT brand will be young, fresh and will appeal to the aspirational and upwardly mobile Indians as well as a global audience. ALT ENTERTAINMENT aims to become the preferred content provider its target audience with its cutting-edge content across platforms and to engage and connect deeply with its consumers.

  • Use Mobile, Save Paper, while ordering coffee at Barista & Caf? Coffee Day

    Submitted by ITV Production on Feb 16, 2010

    MUMBAI: Next time when you visit any Barista or Caf? Coffee Day outlet, make sure to do your bit for saving paper, by accessing the menu and bill through your mobile phone!

    Taking its ?Use Mobile, Save Paper? campaign further, IDEA Cellular has partnered with the two leading Coffee chains ? Barista and Caf? Coffee Day ? to spread awareness about its Green campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.

    Visitors to these coffee outlets can access the mobile application through a simple download on their phones, browse through the menu, and select the items to be ordered. On completion, order summary is displayed and user can view the bill amount for the items ordered. The user will also get a message of the Use Mobile, Save Paper campaign. 

    Over 90 outlets of Barista in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Pune; and 75 Cafe Coffee Day outlets in Delhi, Mumbai and Bangalore will promote IDEA?s Use Mobile, Save Paper campaign by demonstrating to the youth of the country that the mobile phone applications can be effectively utilized to undertake large number of day-to-day activities, thereby saving tones of paper everyday.

    This green initiative kicked-off on the occasion of Valentine?s Day on February 14th, and will continue for at least two weeks to connect with large number of people who frequent coffee joints, and engage them in the Green awareness campaign.

    World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. The new IDEA campaign showcases how the mobile phone can be used as an efficient tool to read daily newspapers generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.
     

  • Sphere origins bagged Indy's award for its telefilm Unn Hazaroon Ke Naam

    Submitted by ITV Production on Feb 16, 2010

    MUMBAI: ?Unn Hazaroon Ke Naam? a telefilm by Sphere Origins Multivision Pvt. Ltd. has bagged an award for ?Social awareness ?at ?4th Indy?s Award? which was held on 10th of February, 2010 at Taj Lands Ends, Mumbai.

    The 4th Indy‘s Awards were organized by Chief Marketing Officer (CMO) Council USA to recognize excellence in Mass Communications, Marketing Communications, Public Relations, and Advertising & Branding. The Indy‘s Award Ceremony is a very unique event which is held every year to honor the best talents for their outstanding performance in the field of marketing, PR, advertising & branding.

    After receiving the prestigious Award, Mr. Sunjoy Waddhwa, CMD, Sphere origins Multivision Pvt Ltd. said, "I am elated to have received this prestigious Award. I dedicate this award to my team whose relentless efforts has made us to win this award. Un Hazaaron Ke Naam is a tribute to the nation and the people of Mumbai who survived the dark hours of those three macabre days, applauding and encouraging the unifying impact it has had on the consciousness of our society.

    Unn Hazaaron Ke Naam was made in remembrance of the 1st anniversary of November 26 attacks. 26th November 2008 has left everyone in the state of shock and horror. This day has made history of terrorist attacks in India. The film is written by Anahita Menon and directed by a very talented director Sidarth Sengupta.

    Terrorism has majorly become an important issue for an onscreen presence. This film portrays the pain and the tragedy of the terrorist stricken families. It also highlights the sentiments of people who watched the tragedy unfold from their homes.
     

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