MUMBAI: Shopping gets bigger and better. HomeShop18, India‘s first 24 hour home shopping channel, ties up with In.com to offer all its products on their portal. Now In.com customers will be able to choose from a range of products in different categories, enjoy the benefits of free home delivery, multiple payment options and a unique 15 day money-back guarantee.

Commenting on the tie up, Mr. Sundeep Malhotra, CEO, HomeShop18, said, "We are always on the look out to widen our reach among audiences through various exciting and innovative platforms. This partnership will help us reach to multiple audiences and enable the existing users of In.com to enjoy the complete experience of ‘couch shopping‘."

With over 400+ brands, 69 product categories & 20,000 SKU‘s, HomeShop18 is sure to invite new & existing shoppers. HomeShop18 bagged the best shopping website award 2008 organised by the PC World magazine. HomeShop18 has built tremendous popularity for its demonstration led shows with a new customer every 8 seconds. With exceptional on-call service backed by a 24 hour call centre, nationwide logistics reach of 2750 cities and demonstration led channel messaging, HomeShop18 clearly emerges as a platform for brands to show case their edge.

Mr. Lakshmi Narasimhan, CEO, Web 18, said, "We are very happy to be partnering with HomeShop18; this is a great opportunity to offer complete product solutions to our users. It will serve to enhance the available services on our site and will help us cater to a wider array of consumers and their needs."

HomeShop18 is the Network18 Group‘s online & on-air retail marketing and distribution venture which launched India‘s first 24 hour Home Shopping TV channel on April 9 2008. HomeShop18 is India‘s first comprehensive virtual retail business, operating in a multimedia environment including television, web, catalogue and other media to reach high quality products and services directly to customers across the country.

IN.COM caters to the entire internet consuming audience, bringing it the latest and the best of news, music, videos, downloads games, and the world‘s shortest email id. It has the largest online collection of licensed music in India (More than 150,000 songs), a vast library of videos on every topic under the sun (More than 2 million videos) and a great repertoire of online games (More than 10,000 games). IN.com recently underwent a revamp to bring you a host of new features. The new layout focuses on ease of discovery, one click access to one‘s favorite sections and facilitating user interactivity with the site, with other users and friends.

For details on HomeShop 18 shows and its various products, customers can call 1800-1800-918 or they can log on to www.homeshop18.com and pick great deals.
 

MUMBAI: MTV, India?s number one youth entertainment channel now brings to its viewers yet another exciting innovation. ?Vodafone MTV iMix? in association with ?My Name is Khan? bring you the exclusive opportunity to mix tracks from the movie. This brand new and wacky extension is the perfect way to spend a lazy day especially if you are into music.

One can mix their own soundtrack to match their mood, listen to a tune someone else has created, and even rate the ones they think are awful or awesome! And the prize for being creative? One lucky winner gets to play with a renowned DJ, LIVE!

Taking ?Vodafone MTV iMix? to the next level is none other than Bollywood?s Badshah ? Shah Rukh Khan! He gives the users a unique opportunity to remix the chartbusters from his upcoming release - My Name Is Khan. Listen as ?Sajda? & ?Tere Naam? get new beats & rock the music scene!

Remix songs from ?My Name is Khan? exclusively on iMix. Change them to suit your style and share them with your friends ? only on www.mtvindia.com/imix.
 

MUMBAI: Veola is the women‘s best friend as it helps her enhance her looks and makes her noticeably attractive. This is captured in the TVC through the eyes of the young protagonist, who?s thinking about her early days wherein she?s trying to seek attention of her good looking professor. Veola Amla Stimulate + makes her hair and in turn her look attractive & beautiful and thus helps her get her dream man. It shows how, when Veola comes into her life, it changes her life completely for the better thus making Veola her best friend.

Brief on the ad-story :
Former Miss Asia Pacific and leading actress Dia Mirza has been chosen to be the face of Veola Amla Hair Oil. She is featured in the latest Veola Amla Hair Oil commercial where we see her portraying the role of an art student trying to seek attention from her handsome art instructor. But she fails to do so as, her professor ignores her. Then one day, she discovers her Best Friend - Veola. Enriched with Stimulate+, Veola Amla Hair Oil makes her hair soft, shiny and thick. The art instructor starts noticing her after this transformation and finds it difficult to take his eyes off her. The commercial ends with Dia Mirza walking away with confidence, with the ?Man of her dreams?.

Who are the target audience?
Girls in the age group of 15- 35 years from SEC B, C who wants to look attractive. She is independent, Successful, Quick witted and is calling her own shots. She the new woman of India, Smart, Intuitive, Optimistic, Loving, Confident and determined to prove her worth. She keeps herself well groomed and takes care of her in all ways. She is not hesitant to spend extra bucks to get a look which makes her more confident and gives her an edge over others. She seeks admiration and control.
 

What is the catch line/ baseline?
Veola ? Your Best Friend

What is the RTB?
Veola Amla with its Stimulate + formula enhances attractive looking hair. Veola Amla awakens your hair roots by stimulating them and makes your hair Strong, soft, shiny black hair.
 

MUMBAI: From creator/writer Tim Kring ("Crossing Jordan") comes the award-winning "Heroes". Starting 16th Feb, gear up for an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. "Heroes" returns with its fourth season and a brand-new volume ? "Redemption." every Monday to Thursday at 10pm only on STAR World!

As the dust settles from last season, our heroes attempt to settle back into their ordinary lives. Claire is finding that her biggest challenges are forgetting her old life and starting college. Hiro Nakamura (Masi Oka) goes back to his old life in Japan, but discovers that he has a terminal illness. Peter Petrelli (Milo Ventimiglia) returns to work as an ordinary New York City EMT, but he uses his abilities to save lives. H.R.G., charged with living like an ordinary man and creating a new company, is rapidly discovering that he needs more from his life. Tracy Strauss, having risen from the dead, is consumed with seeking vengeance, but soon realizes that she has a real opportunity to reinvent herself. Nathan Petrelli, not realizing who he really is, returns to the Senate and begins to notice strange changes and new abilities in himself. These changes are not lost on Angela, who recognizes them for what they truly are ? the emergence of Sylar. Matt Parkman returns to life as an ordinary family man and wishes to live so for the rest of his life. But, as all of the Heroes will quickly discover, it‘s not easy to go home again. They will face one pressing question: how do extraordinary people lead ordinary lives?

The biggest challenge for our heroes this season is a strange and dangerous carnival comprised of a traveling band of outsiders with powerful abilities, led by a charismatic and powerful leader, Samuel (Robert Knepper). Samuel leads his flock to intersect with the lives of all of our heroes. He will find them, and he will entice them to join him. And together, they will ask the same basic questions: Who are we? What does having powers mean to the world? How should we live our lives ? shameful or proud? Should we hide or live out in the open? And if the world of powers is revealed, how will the world ever recover?

Don‘t miss the newest season of Heroes starting 16th Feb, every Monday to Thursday at 10pm only on STAR World!

MUMBAI: Sport18, the sports marketing division of the Network18 group and ID Sports - a sports management company have joined hands today with TI Cycles and the Being Human - the Salman Khan Foundation to launch India‘s first ever international cycling event, Mumbai Cyclothon - Tour De Mumbai to be held at Bandra Reclamation on Sunday, 21st February, 2010. The events will co-incide with the Mumbai chapter of the BSA Hercules India Cyclothon - Mumbai 2010 a community ride "to promote the practice of cycling in the city".

The ride will have participants from all walks of life including amateur cyclists, cycling enthusiasts, working professionals, house wives and school children, thus adding colour and festivities to the whole event. The event will be marked by the presence of a host of celebrities, officials from CFI, Maharashtra Cycling Association and corporates.

The BSA Hercules India Cyclothon will have multiple categories - the Amateur Ride of 24 Kms, the Corporate Ride of 24 Kms, the Green Ride of 12 Kms and the Kids Ride (for youngsters between the ages of 8 and 13) of 2 Kms.

Registrations are open and can be done online or offline. Interested participants can visit www.cyclothon.in or SMS Cyclo to 51818 for details.

Event Details:
Date: 21st February 2010
Time: 6:30 am
Venue: Bandra Reclamation

MUMBAI: Mumbai witnessed the grand finale of ?Parle-G Zapak Super Gamer III? on 6th February 2010 where 16 kids from across the country battled it out to be the next Super Gamer. After having received an over-whelming response continuously for the past 3 years, ?Parle-G Zapak Super Gamer III?, this year, received fantastic response with over 1 million kids participating from across the country to be the next Super Gamer. Parle?G and Zapak, together, are trying to boost the culture of online gaming amongst children in India by conducting this national event annually.

The preliminary round of the tournament was to be played online through www.supergamer.zapak.com. Gamers from four zones participated in this battle for a period of 45 days. Based on leader board, 20 gamers from each zone were shortlisted for the city finals which took place on 30th January.

4 gamers each from the city finals participated in the grand finale to bag the title of the next ?Super Gamer?. Besides having a lot of fun and a lot of gaming for the kids, the tournament offered an exciting prize of actually creating a game on the winner of the tournament!

The winners - Rajesh Singh from Delhi was crowned as the Super Gamer III. Dilip Prasad M from Bangalore and Shah Zaman Pasha from Bangalore were the runner ups.

Mr. Pravin Kulkarni, GM (Marketing), Parle Products Pvt. Ltd. said; ?Gaming is the new age entertainment that kids are really involved in. Kids today believe in balance in work and play for their healthy development. With Parle-G Zapak Super Gamer we intend to connect to this ever evolving generation of Genius kids.?

Commenting on this Mr. Arun Mehra, Chief Operating Officer, Zapak Digital Entertainment Ltd. says; ?Zapak has always been synonymous to online gaming in the country. Today Zapakkids.com is the fastest growing segment on Zapak.com with 1.6 mn registered users. Parle-G Zapak Super Gamer is a flagship property that we have created with Parle-G, the most popular brand in kids? category. The over whelming response that Parle-G Zapak Super Gamer III received this year shows the success of the tournament. We hope to offer children with even more fun and excitement in the coming years. ?