MUMBAI: In remembering and commemorating the undying spirit of its police personnel and Mumbaikars, who lost their lives to terrorism on the fateful day of 26/11 last year, music legend Sonu Niigaam creates Mumbai city?s very own anthem. The song composed by Sonu Niigaam and written by Subbu ? National Creative Director of Linterland, has none other than actor Amitabh Bachchan opening the song with his voice and joined by leading singers of India including Jagjit Singh, Talat Aziz, Suresh Wadkar, Shankar Mahadevan, Sunidhi Chauhan, Alka Yagnik, Shaan, Kunal Ganjawala, Kailash Kher, Roop Kumar Rathod, Mahalaxmi Iyer, Richa Shama and Hariharan. The song launched exclusively on BIG 92.7 FM on the eve of 26/11.

The anthem is part of Mumbai Police?s campaign called Abhedya Mumbai, conceptualized and created by Linterland, which is a consolidated effort to spread the message of solidarity and security amongst Mumbaikars with the endeavor to channelize youth power towards unity and integrity. The next phase includes a large scale on ground musical concert by leading artists of India, managed by BIG Events for the Mumbai Police.

Speaking about his association with the initative, Subbu ? National Creative Director of Linterland said, ?This song means a lot to me first as a Mumbaikar and then as the lyricist. Working with Sonu was an awesome experience and great singers like Jagjitji, Talatji, Shaan, Roopji, Kunal,Shankar, sunnadhi, Kalish Kher all made it so special. Mr. Bachchan opening the song was a dream! I am glad we all got together to create Mumbai‘s first anthem. I hope people like our effort.?

Speaking on the occasion, Commissioner of Mumbai Police, Mr. D Sivanandan said, ?I am happy on behalf of Mumbai Police to be part of this album created for the Mumbai Police and the city of Mumbai, by Mumbaikars. I sincerely thank Sonu Niigaam, Lyricist Subbu, and all the other artists who came together to create this masterpiece. I personally thank Mr. Amitabh Bachchan for being kind enough to participate.?

Speaking on the occasion, Mr. Nirupam Sonu, Sr. Vice President ? BIG 92.7 FM said, ?At BIG 92.7 FM we stand together with the city, saluting the spirit and dedication of the Mumbai police and the people who have lost their lives to terrorism. We believe music works as a healer and what more appropriate a way than to be the medium to give the city its first experience with the anthem! We are privileged to have our brand ambassador Sonu Niigaam launch Mumbai?s anthem on our Station.?

MUMBAI: Omar Qureshi, ace movie critic shares his opinion on the latest movie releases for the week. B-town?s most successful onscreen jodi Akshay Kumar and Katrina Kaif returns with their forthcoming comedy flick ?De Dhana Dhan?. The film directed by comedy expert director Priyadarshan also stars Suniel Shetty, Paresh Rawal, Neha Dhupia and Sameera Reddy amongst others. De Dana Dan is a story based on Nitin (Akshay Kumar) and Ram (Suniel Shetty) who are only lucky in love, otherwise their life is a big zero as is their bank balance. But now their rich girlfriends Anjali (Katrina Kaif) and Manpreet (Sameera Reddy) have given them an ultimatum, to earn enough money so that they can elope or forget them forever. Broke and desperate Nitin and Ram need to make big money and fast.

Next is ?New in Town? directed by Jonas Elmer, starring the charismatic Ren?e Zellweger and Harry Connick Jr. The story revolves around a high-powered consultant who is in love with her upscale Miami lifestyle. She is sent to a middle of nowhere town in Minnesota to oversee the restructuring of a blue collar manufacturing plant. After enduring a frosty reception from the locals, icy roads and freezing weather, she warms up to the small town‘s charm, and eventually finds herself being accepted by the community.

Check out the new action packed ?Ninja Assassin?, directed by James McTeigue, starring Rain. Ninja Assassin follows Raizo (Rain), one of the deadliest assassins in the world. Adopted from the streets as a child, he was transformed into a trained killer by the Ozunu Clan, a secret society whose very existence is considered a myth. But haunted by the merciless execution of his friend by the Clan, Raizo breaks free from them and vanishes. Now he waits, preparing to execute his revenge.

So tune in to ?The ZoOm Review Show? to find out which movie definitely is worth a watch this weekend on Friday, November 27, 2009, 7:30pm only on ZoOm.

MUMBAI: Primesite, Mudra MAX?s out-of-home solutions unit, recently executed an inventive campaign for AIRCEL, India?s fifth-largest GSM mobile service operator. The campaign ?Pay per Second? conveys the humble paisa as the new rupee and a short second as the new minute. Aircel chose to take this new billing option to its subscribers by means of an effective outdoor campaign. The essence of the campaign is, ?With per second pulse rate a subscriber will only pay for what he/she uses?.

Primesite has executed this ?Pay per Second? OOH campaign for Aircel across cities. This campaign attempts to break the clutter and also create buzz in the market. The innovative hoarding brings alive this idea by depicting a huge cake, of which a slice slides out automatically to show that a consumer can now pay for just what s/he consumes. This hoarding has been placed at the high traffic Mahim Causeway in Mumbai.

Primesite has always been consistent in doing innovations for Aircel since its national launch beginning with its ?World of Possibilities? brand theme campaign. This campaign, featuring Aircel?s brand ambassador MS Dhoni, was projected on the Gateway of India, thus launching Aircel with a bang. To follow on, a CSR driven initiative was executed during the monsoon, wherein a hoarding was erected with an inflated raft at Milan Subway in Santa Cruz, keeping in mind the deluge which ensues during the rains.

The boat was a tremendous hit as it was actually used by commuters stranded by the floods during the monsoon, who used it to row to safety. This campaign witnessed a robust viral and print buzz which praised the unique idea and therefore, boosted Aircel?s visibility and credibility. Other notable innovations done included rotating cards on mobile vans for the ?Unlimited Dialer Tune? campaign, a moving handset for a new product launch for ?My Aircel? and a live Score board on a mobile hoarding during IPL.

Commenting on the campaign, Mandeep Malhotra, Senior Vice President said, ?We are very happy to have a client like Aircel who were open to our ideas and always helped us in enhancing our spirit. Primesite has attempted to create memorable flashes for Aircel, thus building high recall and a strong association for the brand.?

MUMBAI: SAB the family comedy entertainment channel achieves 78 GRPs and a relative channel share of 5.8% in GEC category as per the latest TAM data for week 47, 2009.

Commenting on this achievement, Anooj Kapoor, Business Head, SAB TV stated, - " Our steady growth to these levels have come from our strategy of offering light hearted shows that the entire family can sit and enjoy together. In our efforts of doing so we have never tried to offer me too programmes, rather we have always tried offering new flavors of comedies to our audience and we assure them all that we will continue to entertain them with our new initiatives."

MUMBAI: A year has passed after the largest and the biggest terror attack in Indian history. An attack that drew wide spread condemnation and shook not only Mumbai but the ripples of which were felt across the whole world.

As part of the special programming initiative, 94.3 Radio One captures experiences of survivors, rescuers, victims, police officials and family members of those who lost their loved ones on the fateful night of 26/11.

Last week as part of the morning show, Radio One featured people like Hemant Baudankar - Asst Inspector who shot and injured one terrorist at Chowpatty and was also responsible for capturing Kasab, Vishnu Zende - The lone Railway Announcer spotted both the terrorists throwing grenades and firing bullets but did not stop the announcement by guiding people at the right exits and Uday Tatkare - the Chief Fire Officer who rescued people inspite of being constantly fired at.

On 26/11 this year Radio One continues to reinstate that we will neither forget nor forgive and salutes the people of Mumbai who irrespective of their caste, social classes or backgrounds stood by each other through these trying times.

The morning show on 26/11 will have MJ Prince from 7am-11am doing a live show from different locations in Mumbai like Leopold Caf?, Trident Hotel, Taj, Nariman House and OB‘s from Marine Drive as the Mumbai Police conducts its flag march.

The evening show will have MJ Prachi from 5pm to 9pm who would attempt finding answers to questions that every Mumbaikar has in his mind as she has heart wrenching conversations with people who have survived the 26/11 terror attacks and whose lives have been completely transformed after this horrific act of terror.

Speaking about the special programming initiative Rishi O.Kishnani - Programming Head Mumbai said, "Like all Mumbaikars, we at Radio One were extremely shocked by the horrific events of 26/11. We took it upon ourselves, as a station, to do something about it.

We started a campaign last year called ‘One Spirit, One Mumbai‘ in which we spoke to various politicians and asked them when Mumbaikars will feel safe again. Mumbai needed answers and we managed to get them. We were the first Radio Station in Mumbai to interview the Chief Minister Mr Ashok Chavan and discussed security issues On Air. This year we plan to broadcast shows live from all the sites where the attacks took place. Our music jockeys will be speaking to people who were directly affected, right from where it all happened. This, we feel is not an activity; rather, it‘s our duty.

MUMBAI: UTV Broadcasting has won 5 awards at the Prestigious PROMAX/BDA Asia awards held at Singapore on November 24, 2009. It?s a matter of great elation that the channels of UTV Global Broadcasting have won 2 Gold Awards and 3 Silver Awards.

Bindass has bagged 1 Gold Award, for Something for Nothing Category and 1 Silver Award for Best Script for their promo Population Control. Bloomberg UTV has bagged 1 Gold Award for Best News and Current Affairs category for their Logo Identity promo 2 Silver Awards for Best Brand Integration Category for the Dell Promo & Best Holiday Seasonal Category for the I on year promo.

?It is just fantastic, that UTV Broadcasting has won 5 awards at the prestigious Promax/BDA Asia awards. We are proud that despite being a young player in the television space we have gained such recognition & appreciation. It is truly gratifying to see that our unrelenting efforts are being recognized at such esteemed platforms. ? ? MK Anand, CEO, UTV Global Broadcasting Ltd

?Fantabolous performance by the team to have won across categories competing against the very best across Asia. This is a perfect example of hard work blending with creativity. We have an extremely talented in-house team and these awards are the reflection of their efforts. It?s a matter of great pride that as a network we have managed to win 5 awards across categories.?? Prashanto Das, Network Head Creative Services.