MUMBAI: UGBL (Broadcasting arm of UTV Software Ltd) is the fastest growing network channel in the country by garnering 113 GRPs in week 45 with its channels UTV Bindass, UTV World Movies, UTV Bindass Movies and UTV Movies.

UTV Bindass in the TG of CS 15 to 34 AB HSM 1MN+ got 26 GRPs on the back of some great programming, rocking music and specific distribution focus on key markets. This week Bindass is way ahead of competition channels like MTV and Channel V and is certainly on an upward trajectory.

UTV World Movies has also grown over its last week performance to hit 5 GRPs. (TG CS 25+A Top 5 Metros) It is right on the top of all the new launches in the English Movie space post its launch.

UTV Bindass Movies has hit a high of 30 GRPs (CS 15 to 34 ABC HSM) which is the highest ever for the channel and is 3 times ahead of Star Movies and HBO.

UTV Movies clocked 52 GRPs (CS4+ HSM), the highest ever for the channel since its launch. This has been achieved on the back of planned acquisition of content, inventory & break planning and enhanced distribution in key markets. UTV Movies continues to be the flagship channel of the network driving growth in viewership.

Commenting on this, M.K. Anand, CEO, UTV broadcasting Ltd. said, "It is extremely happy situation that UTV Broadcasting has been the fastest growing broadcasting network, a growth of 89 %. We are proud that despite being a young player in the television space we have garnered so much appreciation and recognition."

MUMBAI: Riding on the wave of the action-packed India - Australia One Day Series, NEO Sports Broadcast Pvt. Ltd. continues to entertain the cricket fans across the country. Ace Indian cricketer, Harbhajan Singh will be on NEO Cricket‘s Dial C for Cricket on Thursday, 12th November 2009 at 9:30 pm, giving his fans a chance to call and speak with him.

Dial C for Cricket is a daily live interactive call-in show about cricket.
It gives an opportunity to cricket lovers across the country to air their views and a chance to interact with their favorite cricketers. The show is aired daily at 9:30 pm live on the channel.

Speaking on the occasion, Mr. Abhishek Verma, Head - Marketing & Communications, NEO Sports Broadcast Pvt. Ltd., said, "The Dial C show on NEO Cricket will provide a great platform for the cricketing fans to interact with our brand ambassador - Harbhajan Singh. With this initiative, we plan to bring the Indian cricket fan much closer to their favorite stars."

The thrilling cricketing action between India and Australia has generated unprecedented interest among Indian cricket fans leading to record ratings, giving advertisers maximum returns on investment. The next cricketing action on NEO Cricket is the India- Sri Lanka Series starting 16th November.

MUMBAI: BIG 92.7 FM, India‘s No. 1 Radio Station in furthering it brand-line of Suno Sunao, Life Banao, observes World Kindness Week, with its unique property called The BIG Dilwale from November 9th - 15th. BIG 92.7 FM will celebrate the week as BIG Dilwale across its network. It has been the Radio Stations endeavor to ensure differentiation whether through its innovative music positioning or through taking up causes which truly impact listeners lives positively. BIG Dilwale will be a 1st of its kind campaign that will awaken & shape public opinion on a gamut of social causes ranging from observing respect towards the elderly to showing compassion for animals.

For the next seven days of the week, BIG 92.7 FM listeners will awaken daily to a new initiative which would involve their active participation, and what better way to start a cause than to show kindness to oneself. The campaign kicks off with the peg spirituality & well-being and will involve holding therapeutic sessions of yoga for listeners. The listeners can also win gratifications in terms of vouchers of spas & health clubs. The initiative will be city-focused and all the participating centers will have daily cause in-tune to their city issues. Supporting the initiative will be a host of NGO‘s, celebrities and most importantly the citizens. Each day will see the RJs‘ of the respective stations owning an act of kindness for the day ranging from kindness to senior citizens, the environment, animals and so on. Jocks will also be visiting key city locations connected with cause & involve public participation to help make a change.

The week long campaign is an innovative initiative from the media company in terms of connecting with its target audience and striving to positively influence their lives. The scale, span & involvement from all sections of the society will surely go a long way in strengthening the relationship that that BIG 92.7 FM enjoys with its listeners as well as influencing public awakening.

Speaking on the occasion, Mr. Nirupam, Sr. Vice President - Programming, BIG 92.7 FM said, "BIG Dilwale is our effort to give back to the society the love we have received. Over the years since our launch BIG 92.7 FM has come to share an intimate relation with all our listeners through our path breaking content. The idea behind BIG Dilwale emits from our core philosophy of creating a positive influence in our listener‘s lives. I am sure the campaign will be a pioneering beginning in how companies strive to build relationships with their customers."

MUMBAI: SAB - India?s leading comedy family entertainment channel was awarded The Brand Leadership Award in Media and Entertainment category at The World Brand Congress 2009, held in Mumbai on 4th Nov.
Other nominees for the same category where Zee TV, Star Plus and Fox.

Shows on SAB talk about the positives of joint families and its campaign ?Asli Mazaa SAB ka Saath Aata Hai? also underlines the fact that the best family moments are spent while watching SAB. ?Asli Mazaa SAB ka Saath Aata Hai?is one of its kind campaign where the brand name, brand promise, product promise and the channel strategy are woven into one simple consumer insight ?Asli Mazaa SAB ke saath aata hai?.

SAB connects with its family audience through multiple family touch points like Big bazaars, Cafeteria, Malls, Multiplexs etc.

SAB?s differentiated programming ensures fresh clean, healthy and light hearted entertainment that the entire family can sit together and enjoy.

This has given the audiences a break from the negativity of shows of other channels. As a result the channel has achieved 200% GRP growth within a year and doubled its revenue and.

The World Brand Congress is the single largest rendezvous of best brains behind some of the worlds most successful and sought after brands. The World Brand Congress is represented by 60 countries from across different parts of the world.
 

MUMBAI: After ?building? a path closer to the dream, 9 teams wake up to yet another day of intensity and drama in the Big Switch House. Recovering from the first elimination, they now realize that the road to the top is not always easy and their journey has only just begun. Watch as 10 rich and 10 poor contestants spend 14 weeks with each other, getting a taste of the ?other? side of life on the 4th episode of Bindass Big Switch this Saturday, 14th November, 7:00 p.m. only on UTV Bindass!.

Day 4 on Sunsilk Big Switch does not start with the elaborate breakfast in bed. However, the contestants have to make breakfast for the team on a budget of Rs.5. Pooja, Umesh, Bindi and Sabah are the chosen chefs. On the menu is Halwa, and the ingredients have to be collected by Hook or by Crook!
The 4 of them soon realize that Rs5 isn?t worth much, and they will have to rough it out if they want to be able to feed the team. From making rotis to teaching, they go through it all, before Sabah finally announces ?Breakfast is ready.?

The 4th Episode also sees the formation of the ?Secret Agents? ? whose agenda ranges from playing pranks to getting contestants to bitch about each other. Who are these agents and will they succeed in their endeavors? We will need to wait and watch. For the evening task, the teams are asked to go out on the road and polish the shoes for complete strangers. This was a money task, and as soon as the briefing was over, the teams ran out onto the street. While Mohita sat down on the road in her dress, Adam and Kunwar got down and began polishing the shoes themselves. Siddhartha even went to the extent of stopping richshawallas and polishing their chappals!! Engrossed in the task, Sunny was in for a complete surprise when his girlfriend, Bruna Abdullha turned up at the venue and saw him begging people to let him polish their shoes. Don?t miss all the action this week on Big Switch and see which team makes it to the top and which one gets into the elimination zone.

Catch the fourth episode of the newest, cutting-edge reality show ?Bindass Big Switch, this Saturday, 14th November, 7:00 p.m. only on UTV Bindass!

MUMBAI: Art is the human story told in different languages. Join anchor Noopur Tiwari in a new series ?Art Beat?, a show that will take you around the world for an artist?s vision of the human past and present. Discover the eye for the art that surrounds our daily lives? in architecture, people and public spaces. Catch Noopur at the worlds‘ greatest museums as she comes face to face with the masters of the brushstroke and chisel.

In the first episode, gazing at its beauty from the top of the Eiffel tower, hunting for the phantom of the opera underground, anchor Noopur Tiwari unearths Paris for you. Visit the city?s best gallery districts and revere Claude Monet?s Water Lilies, Edgar Degas? dancers and get a glimpse into master sculptor Auguste Rodin‘s tumultuous love affair Also meet one of the most well known sculptors of our time - Richard Serra and some of the city?s best craftsmen.

From the bohemian to the bourgeois, discover Paris in all its shades.

Block your diaries for ?Art Beat?, starting Wednesday, November 11, 2009 at 8.30 pm with a repeat telecast on the following Friday at 10.30 am only on NDTV Good Times.