MUMBAI: The time to celebrate is near and Cadbury adds to the sweetness with its new avatar of Cadbury Celebration packs.

Launched in 1992, Cadbury Celebrations has successfully replaced traditional gifting options like Mithai and dry- fruits during festive seasons. It was for the first time that a chocolate confectionery company developed such a product. Cadbury launched Cadbury Celebrations to cater to the Indian taste bud, something it has not done anywhere else in the world. The packaging has been aptly designed to give it a festive feeling.

A Consumer research the company conducted revealed that consumers have slowly moved on from traditional to youthful and contemporary gifts, which is what chocolates are all about, the company says. Research showed that chocolates are both acceptable and universally liked. Cadbury Celebrations is targeted at consumers interested in gifting and belonging to SEC A and B.

For all you dark chocolate lovers, Cadbury brings to you its newest offering this Diwali - the Bournville Gift Pack.

Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star, Perk, Gems and Dairy Milk and rich dry fruits enrobed in Cadbury dairy milk chocolate. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours.

The Cadbury Celebrations range is priced between Rs 75 & Rs. 600 and will be available in all premium retail outlets across major towns in India.

MUMBAI: It?s time again for the festival of lights and so is it time for Sabse BIG Diwali only on BIG 92.7 FM, India?s No. 1 FM Station. Like every year, this year too listeners are promised a volley of prizes ranging from moolah worth 92,700 rupees to gold coins to clothing to LCD TV?s and much more. As part of the celebrations, listeners stand to win by testing their luck on Bollywood ka Waaris in the cities of Mumbai and Delhi. In the rest of the cities the Stations are hosing the BIG Trump Card another radio first which promises great excitement and opportunity to win, this festive season. In addition to the on air offering, the Stations have a host of on-ground offerings which promise to complete the Diwali celebrations this festive season. Sabse BIG Diwali will begin from 11th October and will continue through the festivities, culminating on the 20th of October. The associate sponsor on air is Whirlpool while the sponsors on ground are HUL?s surface cleaner CIF and Airtel.

To ensure highest humor quotient this Diwali, the Station is also hosting Diwali Pe Qawwali ? fun film parodies on Diwali, Footega ya nahin ? a countdown on new comers of Bollywood, listeners? bytes saying whether they will make it big or not and Patakhe ? Hot men and women from the film industry.

Other than the on-air offerings, the stations have also lined up some exciting on-ground activities including ?Wheel of Fortune? ? which will see Bollywood Ka Waaris played on ground, rangoli competition at RWA?s, ?Mobile Diwali Greetings?; where-in RJs will travel across the city collecting Diwali wishes from the local populace for their loved ones.

Speaking on the occasion, Mr. Nirupam Sonu, Senior Vice President - Programming, BIG 92.7 FM said ?Sabse BIG Diwali, as the very name indicates, stands for the BIGgest Diwali celebrations on radio only on BIG 92.7 FM. Now in its 3rd year, it has earned the repute of offering listeners the opportunity to win loads of prizes on the Station and becoming part of their festivities and lives each year. Our offerings both on air and on ground have been put together to ensure holistic festive package to listeners. Diwali just doesn?t get Bigger than this!?

MUMBAI: My FM celebrated the birthday of ?Shahenshah? Amitabh Bachchan with ?Sirf Bachchan campaign on October 11, 2009 only on 94.3 My FM?. As a part of the celebrations, there was an exclusive interview of Amitabh Bachchan which was aired in the morning show. Other highlights of the celebration were the predictions on Amitabh Bachchan by astrologer Sunjay Jumani and the ?Bachchan Look-alike Contest? which took place in several stations.

In the ?Bachchan look-alike contest? My FM invited people who look exactly like Amitabh Bachchan to participated in the contest. The winner was selected from among best look-alikes who participated in the contest. My FM had also designed another special contest dedicated to Big B, in which My FM played ?Amitabh?s Movie dialogues? on-air from all his popular movies and questions were aired. Listeners had to answer the questions based on them and won exciting MY FM memorabilia.

Amitabh Bachchan?s famous songs were also played on all stations every hour. The channel?s hugely popular programme ?Chandani Raatein? also mesmerised his fans with songs dedicated to him at night.

Commenting on this Mr. 94.3 MY FM Synergy Media Entertainment Ltd COO Mr. Harrish M. Bhatia said, ?It is a pleasure for us to celebrate the birthday of our ?Shahenshah? who has conquered the hearts of all fans with his unparallel charisma. Not only is he a treasure of the country, he is extremely popular in smaller towns where he is idolized no end. We wanted to take this opportunity to contribute to the legend?s birthday celebration and present an opportunity to our wonderful listeners to cherish this special day through our efforts?

MUMBAI: In an attempt to bring a smile on the faces of the underprivileged children on the occasion of Diwali, Zee News had organized a painting competition on the theme ‘PROSPEROUS INDIA‘, under the aegis of its unique campaign India First.

As part of the campaign, the channel provided an opportunity to about 1000-1500 children from various NGO?s to participate and paint ?The India? of their thoughts. Ace cricketer Virender Sehwag also joined the campaign. He not only motivated the children but also pledged to contribute in his own way to make India First in all instances. By lighting up the candles, Virender spread the message across the citizens of the country to come forward and join the campaign.

The theme of the event was ?I am an Indian, Nationalism is my religion?. This drive was initiated to mark the occasion of India?s 62nd Independence Day to promote Unity, Progress & Prosperity. India First is yet another endeavour from Zee News to unite the nation and help to forget divisions of caste, class, sex, religion or language. The campaign is aimed ?To unite the nation to forget all the divisions by empowering human resources & make India first?, and is acting as a catalyst to make the nation stronger.

Additionally, students from various NGOs also performed a skit and cultural programmes in sync with the initiative.

Successfully running for over two month, the ?India First? campaign has also garnered support from noted personalities like Salman Khan, Prabhu Deva, Baichung Bhutia, Priyanka Chopra, Shahid Kapur, Suniel Shetty, Durand Cup Football Society, Supreme Court Lawyers association and many more.

MUMBAI: In a conversation that captures the highlights of the maestro‘s spectacular career, A R Rehman said to trade analyst Taran Adarsh, "In a studio, there are no bosses. Art is the boss."

Words of the genius! When asked about the Tamilian‘s grouse against him, he said "Tamilians keep complaining I‘ve left them and gone to Hindi. I want to do what excites me, at the same time, I respect the people who‘ve helped me reach where I am".

When asked about his spontaneous manner of recording songs at a very short notice, Rehman said, "I do my songs instinctively and I call up the singer to come and record the next day. At times, I miss out on the more established singers since they‘re busy. But this has helped me scout out and introduce some good new talent."

Don‘t miss the legenadary composer‘s interview on Thursday, 15th Oct at 8:30 PM on ETC.