MUMBAI: Keeping in mind the symbolism of Dussehra, victory of good over bad, Radio City‘s Kasa Kai Mumbai, the city‘s most connected show is now set to identify and address social and civic issues which plague Mumbai.

Mumbai ke Raavan Ke Dus Sar, is a unique campaign initiated by Mumbai ke dost RJs Archanaa and Salil on the breakfast show Kasa Kai Mumbai (7-11 am) where they will focus on the 10 evils that Mumbaikars are facing day in and out.

Radio City will highlight a new issue each day. The issues include Population menace in Mumbai, the nuisance of spitting, poor garbage management, Illiteracy, the advancement of slums, poor Infrastructure, Electricity & water shortage, Traffic Problem, Public Transport concerns as well as the rampant construction.

This week long initiative will see listeners ranking the concerns on order of priority with possible solutions being discussed. In addition Mumbaikars will also have an opportunity to get view points of the concerned authorities and interact with them.

Talking about this unique drive Rana Barua, Executive Vice President, National Head-Programming & Marketing Radio City 91.1FM said, "Radio City‘s Kasa Kai Mumbai is the show that cares about the well-being of the Mumbaikars and touches upon everything that‘s relevant to them. In the recent past we have taken various initiatives under Kasa Kai Mumbai, such as City Ki Taxi, Chai Garam and Kanda Bhaji which have evoked a very positive response from Mumbaikars. In line with the spirit of Dussehra, Kasa Kai Mumbai will be upholding issues relevant to the Mumbaikar and will help find a solution to the same.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.

MUMBAI: In a period where Bollywood superstars like Salman Khan and Akshay Kumar are reigning the Indian television with their participation on various reality shows, Zee TV?s L?il Champs have found their way to people?s hearts and are the undisputed leaders when it comes to their popularity. The latest TAM data shows that the number of viewers watching the show have far surpassed than those watching other star-studded reality shows on other channels.

According to the TAM data, the show started with the 3.47 million people watching the episodes during the launch which has recently gone up to 4.4 million in the past week. This further validates that the popularity of ?Hero Honda Sa Re Ga Ma Pa L?il Champs? has been soaring ever-since its launch gathering further eyeballs.

In just three months of the launch, Zee TV?s Hero Honda Sa Re Ga Ma Pa L?il Champs has created stars of the kids who are not more than 14 years old. According to Mr. Nitin Vaidya, COO, ZEEL and Business Head, Zee TV, ?it?s the spontaneity, innocence and charm of these kids that have grabbed audiences? attention and have garnered tremendous love for themselves amongst the viewers. Introducing Afsha and Dhairya (the 6 & 10 years old anchors of the show) was one of the biggest innovations on the show and today both of them along-with the participants have become the topic of discussion in every household today.?

Mr. Vaidya, further added, ?We always believed that television is not about popular movie stars but about creating its own stars. It?s particularly overwhelming in the case of L?il Champs as these tiny tots have not only impressed the audiences with their exceptional talent but have become their favorites. To beat film stars? popularity, in a country where Bollywood is followed as a religion, is a huge achievement by itself.?

MUMBAI: As the wedding season is just about to begin, Great Indian Bazaar prepares you to look your best and buy your best with the best deals available. The show, unique in itself brings to you cheaper, yet smart options to buy clothes and bridal jewelleries.

This week, the show teaches you how to make a style statement by draping the same saree in six different ways to different occasions. It also helps you to learn some unique ways of packing the wedding gifts.

Tune into Great Indian Bazaar and let it be your Guru for all your wedding shopping on Saturday, 26th September at 4:30 pm and Sunday, 27th September at 3:30 pm only on NDTV India.

MUMBAI: This week A Journey like Never Before brings to you Kiran Mazumdar Shaw, the bold and powerful woman entrepreneur who has revolutionized the biotech sector in the last 20 years. Kiran in a t?te-?-t?te with Rupali Tewari reveals her success mantra of doing things with a sense of daring and difference.

On the show Kiran admits that she reckons herself as an accidental entrepreneur and never dreamt of running a business as big as Biocon. But her undying spirit to take up challenges helped her overcome every obstacle and set her ready for the next.

Catch the journey of Kiran Mazumdar Shaw from being a small-time entrepreneur who started with Rs 10000 in a garage to running one of the leading biopharmaceutical enterprise in the country on Fly Kingfisher presents A Journey Like Never Before on 26th September, Saturday at 8.30 pm with a repeat telecast on following Sunday at 10:30am and 5.00 pm only on NDTV Profit.

MUMBAI: Speaking the truth is in! It is spreading like virus amongst the viewers on television and NOW has also created a new wave on internet! Sach Ka Saamna, the cult show on STAR Plus sets yet another benchmark with the viewers taking active participation in the online game on www.sachkasaamna.com. The online version of the show has received record breaking whopping 9.82 Lakh views and a unique 4.07 Lakh views in a short span of 2 months.

This is a viral of Sach Ka Saamna is virtual lie detector where the prank is played among friends. When a user log on to www.sachkasaamna.com, he chooses one of his friends. He needs to fill in 5 personal Q?s on his friend along with their answers. The friend gets an email telling him about an amazing virtual lie detector which can tell if you are telling a lie by the electrical impulses from your palm. The friend is asked to place his palm on the one section of the screen and asked the same questions which were selected and answered. At the end of the session he will be told that this is an online prank and later asked if he wants to send this to his friend.

Speaking on the achievement, Mr Anupam Vasudev, EVP, Marketing, STAR India, said, ?We are proud to have created this kind of impact and reach through other medium than television. The overwhelming response to the viral initiative reinstates the fact that the society has come off age and is ready to face the truth. We are glad that our concept has been well received and is helping people enrich lives?.

Commenting on the stupendous success on internet

, Madan Sanglikar, Mindshare Partner, Invention, Mindshare, ?The most challenging part of online production is creating a viral, as it?s always difficult to predict what message will travel on its own strength. Add to that a layer of interaction which is not just a funny take, but an engagement tool which lets one participate & then pick & choose its recipients. Interactive virals also run the risk of not being forwarded to as many friends as a basic viral would be. Keeping this background in mind, the Sach Ka Saamna game on internet did cover a lot of ground reaching about 250 thousand unique users with a about "4 times higher than average" time spent interacting with it. Good content & the right insight are always essential to hit the goldmine.

Sach Ka Saamna stirred the soul of millions to face their hidden truth and gave truth an all new meaning. It bows out gracefully tonight from small screen but it will continue inspire the ?quest for truth? for years to come.

MUMBAI: Nyka Events Private Limited conceptualized and executed the launch campaign of Anacin Multi Pain Tablet across seven cities in South India. The core idea behind the event was to introduce and communicate the launch of Anacin Multi Pain Tablet to dealers and distributors in the southern region. Brand ambassador for the same, film actor R Madhavan, revealed the product at an innovative and fun filled promotional event. The campaign also covered Madurai, Trichy, Hubli, Salem and Coimbatore.

Nyka Events uniquely crafted the event around the Kamal Hassan movie ?Sakala Kala Vallavun? which means ?Master Of All Arts?. Similarly Nyka Events highlighted ?Anacin Multi Pain Tablets? as a ?Cure to Many Ills? by relating it to this Tamil hit.

In accordance with the theme Nyka Events addressed the invites for the event as a special screening of ?Indriya Sakala Kalla Vallavan?, which means ?The Master Of All Arts Today?. Anacin being a quick relief medicine for curing virtually all kinds of pain such as head aches, body aches, back aches, joint pain, tooth aches and almost all pains associated with cold and fever, reflected these properties flawlessly.

In accordance with the plan of keeping the revelation of the actual reason for the invitation a surprise, R. Madhavan brand ambassador, was introduced as a special guest for the screening of the movie, ?Indriya Sakala Kalla Vallavan?. R Madhavan explained to the audience that the reason he was at the event was because a close friend of his played the lead role in the movie.

A dedicated teaser especially composed, sung and produced in Tamil on the lines of ?Indriya Sakala Kalla Vallavan? was the central sound track, which repeatedly played through out the event. The song in Kollywood style generated hype and suspense among the audience with actor R Madhavan taking the centre stage. As the teaser ended, Madhavan invited the audience to give the mahurat clap which revealed Anacin Multi Pain Tablet as the true hero of the movie ?Indriya Sakala Kalla Vallavan.

?To club a South Indian Film personality with a pharma product has been a challenge overcome creatively. It is easy for the audience to associate themselves to the super hit movie hence easy for us to evolve a concept around the movie which ensures the audience has held your hand and you can lead them to our product properties - in a way that they can relate too?, added Shankar Ganesh, Managing Director, Nyka Events Private Limited.