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  • Kareena Kapoor on Superstars Superlives

    Submitted by ITV Production on Feb 25

    MUMBAI: Imtiaz Ali- ‘Kareena belongs to the category of people who are god gifted she will work and she will practice her tans.‘

    A Youth Icon, A diva, stylish and Classy is how one describes Kareena Kapoor. She is well-famed for the stupendous success of her films like, Refugee, Jab we met, Chameli, Omkara and Dev to name a few. One cannot imagine the success of these films without Kareena Kapoor.

    Born in a family of filmy history, her Great Grandfather was not only an outstanding actor but a strong pillar for present cinema too. Being the youngest in the Kapoor clan, Kareena Kapoor has individually contributed to their fame in her own stylish flamboyance. Kareena was awarded the Smita Patil memorial award for her outstanding contribution to the film industry, in the year 2005, the Rajiv Gandhi Young Achiever award by the Government of India and was crowned the Indian diva 2005 by the viewers of a reputed TV channel.

    Kareena Kapoor - ‘I think positivity is the healthiest way to living a pure and peaceful life.‘

    Intentionally turning a deaf ear to things being said about her, Kareena had a very rough time climbing the ladder of success. There were controversies regarding her behavior with the media and her co-stars. Bipasha Basu did not get along with her in film AJNABEE, Mallika Sherawat found Kareena cold while shooting for JEENA SIRF MERE LIYE and the FASHION girl Priyanka Chopra was amongst those involved in cat fights with Kareena. Not only infamous for her behavior, but Bebo‘s link ups with heartthrob Hrithik Roshan, the dashing Fardeen Khan got her into the news and her break up with Shahid Kapoor made headlines.

    Kareena has the potential to turn adversity into strength and her stint in bollywood is testimony to the same. Post her film Tashan, her unique style and fashion statement has made her the youth icon giving Kareena a new identity. Lately she has been awarded the style diva of the year, celebrity style and Queen of hearts in various prestigious award ceremonies.

    This week‘s episode of Superstars Superlives features Bebo, right from her childhood to her personal and professional relationship. Not only known for controversies, her behaviour with the media, co-stars but also for her individuality, dedication, determination and discipline?

  • 13B movie website receives a whooping 5 million page views in 13 days

    Submitted by ITV Production on Feb 24

    MUMBAI: ?13 B ? Fear has a new address?, the latest supernatural thriller film from the house of Big Pictures has created quite a buzz in the online space. Earlier this month, Zapak.com launched a website dedicated to the movie and trust us when we say this ? It is the most haunted destination online!

    This haunted destination ? www.whatis13b.com has created a rage amongst the users. In a short span on 13 days it has received over 5 million page views and close to 0.89 million visitors.

    Commenting on the overwhelming response, Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said, ?This is a case study as far as online movie marketing goes. Zapak had a 2 step strategy for the website. 1st step was to reach out to the online community interested in horror. And that is what helped us achieve the 5 million page views. The 2nd step was to make people aware of the movie 13B which happened simultaneously while users accessed horror stories on the website. 5 million page views is an excellent number in such a short span of time.?

  • MAX kicks off blockbuster 2009 with New Zealand-India series LIVE!

    Submitted by ITV Production on Feb 24

    MUMBAI: MAX announced that it would be telecasting LIVE the much-awaited National Bank New Zealand-India series to be held in New Zealand this month. This series will feature India playing five One Day Internationals, two Twenty20 and three Test matches on their first tour of New Zealand in the last six years. Avid cricket fans can watch this series of thrilling matches live on MAX from 25th February to 7th April 2009.

    Along with Charu Sharma as the presenter for the series, viewers can look forward to a panel of experts consisting of Murali Kartik, Javagal Srinath and Arun Lal amongst others who will present their analysis on the match happenings as part of the wrap around programming for this series. Simultaneously, Ravi Shastri, who will be based in New Zealand, will be commentating on the series LIVE, giving his expert opinion along with the others here.

    Sneha Rajani, EVP and Business Head, MAX said, ?Given that India last toured the Kiwi country in 2002-03 and the fact that we have not won a series there in 40 years, the New Zealand-India series promises to be totally action-packed with nail biting encounters between the two nations. The audience will be in for a veritable feast, watching these titans of the game battle it out for the ultimate win only on MAX, the ultimate destination for cricket and entertainment.?

    In line with the anticipation of a great fight and a situation where India emerges victorious, MAX has also tied up with the forthcoming Hindi film ?Aa Dekhe Zara? starring Neil Nitin Mukesh and Bipasha Basu. Viewers can look forward to an exciting t?te-?-t?te with Bipasha and Neil in the studios with Charu Sharma during mid innings in the ODIs. Watch this only on MAX!

  • Myspace music exclusively premieres depeche mode's new video

    Submitted by ITV Production on Feb 24

    MUMBAI: MySpace Music (www.myspace.com/music ), the world‘s premier online music portal, is excited to announce the exclusive world premiere of Depeche Mode?s new video, Wrong. The video is the legendary band?s first single from their upcoming 12th studio album, Sounds of the Universe, which is set for release on April 21 (U.S. release date).

    To view Depeche Mode?s Wrong music video visit: http://vids.myspace.com/index.cfm?fuseaction=vids.individual=52704787.

    Depeche Mode is one of the most influential bands in the music industry with global sales in excess of 100 million albums. Formed in 1981, the band consists of Dave Gahan, Martin Gore and Andy ?Fletch? Fletcher and has reached critical acclaim on a global level. Depeche Mode recently announced a 22-city North American tour, ?Tour of the Universe,? to support their upcoming album, which will mark the group?s most extensive tour in years.

  • Rahman ki Jai Ho on Fever 104 FM

    Submitted by ITV Production on Feb 24

    MUMBAI: The musical genius of A.R. Rahman has been lauded at the Oscars, the oldest and most celebrated film awards. With this momentous win, ‘Jai Ho‘ has become the new lingo and the latest way for Indians to greet each other!

    To commemorate the maestro‘s success at the Oscars, Fever 104 FM has launched a weeklong promotion called ‘Rahman ki Jai Ho‘ to showcase his best and most memorable musical creations through the day. Listeners can call in to the station to congratulate A.R. Rahman and win special collectible CDs. In addition, all Fever RJs will be greeting listeners with the words ‘Jai Ho‘ instead of saying ‘Hi‘ or ‘Hello‘.

    Speaking of the promotion, Mr. Vivek Krishnani, Head of Distribution, Marketing and Syndication at Fox Star Studios said, "This promotion is an innovative way of celebrating the success of Slumdog Millionaire at the Oscars. The phrase ‘Jai Ho‘ has become a demonstration of victory and as Indians it makes us extremely proud to be part of such a great achievement. With eight wins for the movie, the Oscars felt like an Indian awards ceremony. With this promotion, Fever 104 FM has re-iterated its premise of being all about the music."

    Mr. Bhushan Kumar, Chairman & Managing Director of T-Series adds, "With this win A.R. Rahman has made the world view Indian film music in a new light. He is one of the most celebrated music composers of our times and deserves all the recognition and praise. Fever 104 FM is known for its music positioning so it is little wonder the station is showcasing Rahman‘s sheer genius through this fantastic new promotion."

    Commenting on Fever 104 FM‘s Rahman-Oscar special Gaurav Sharma, National Programming Head said, "Fever 104 FM‘s association with the artist dates back to the immensely successful concert in Delhi. Both Gulzar sahaab and Rahman are legends of the Indian Film Industry and we are ecstatic about their Oscar win. Fever was the first station to play the song ‘Jai Ho‘ and this initiative is an endeavor to make ‘Jai Ho‘ the universal language of music."

  • Taj Enlighten Film Society proudly presented the first public screening

    Submitted by ITV Production on Feb 24

    MUMBAI: Brooke Bond Taj Mahal, as a part of its initiative with the Enlighten Film Society is all set to showcase world cinema to its discerning audiences. Taj Enlighten Film Society screened the classic black and white movie in the today?s colourful environment by the director of the film Shivajee Chandrabhushan. Others gracing the occasion Gauri and cast of the movie.

    ?FROZEN?- Frozen is a monochrome film based on the life of a family living in peace in the Northern Himalayan mountains. The film depicts the life of a family whose dream like existence is interrupted by inevitable odds, one after the other. The plot is based on life in Ladakh and was shot in extreme weather conditions, in minus 30 degrees celsius, at an average height of 1500 ft above sea level. Frozen won over 14 awards from IAAC, New York to Grand Prix for Best Feature, Vladivostok International Film Festival, Russia, also made its presence at more than 30 film festivals across the globe from Pusan to Toronto, and from Palm Springs to Rotterdam.

    Brooke Bond Taj Mahal has always been associated with people who believe in, and demonstrate excellence - a value that the brand embodies in all that it does. Shivajee Chandrabhushan is recognized for distinct cinema and ?FROZEN? had left its mark all across the world.

    Commenting about Taj Mahal?s association with the Enlighten Film Society and its initiative, Vikram Grover, Category Head ? HUL Beverages said, ?Taj Enlighten Film Society embodies recognition of excellent work over a long period of time. Over the years, Brooke Bond Taj Mahal has always provided its consumers reasons to get acknowledged for their distinctive lifestyle and personalities in their peer circles. In keeping with our tradition, we consider ourselves privileged to be able to showcase world cinema to the audience that truly understands and respects the value of good movies. As for Danny and Shivajee has done a great work and has infused the life to the character of the film. We are also privileged to get the opportunity to screen FROZEN the classical movies and enthrall our audiences with his excellence.?

    The Taj Enlighten Film Society showcases highly acclaimed world cinema to its audiences on Sundays at Cinemax and Adlabs theaters that promise to give its audiences the best experiences.

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