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  • Discovery channel's no. 1 series man vs. Wild gets 1 plus rating

    Submitted by ITV Production on Jan 07

    MUMBAI: As per viewership data released by TAM, Discovery Channel‘s popular series MAN VS. WILD recorded a 1.14 %TVR in week 50, surpassing all its earlier records in the year. (Source: TAM TG: CS Males, 15-34, SEC AB, 6 metros, Tuesday, 9 pm). The episode was watched by an astonishing 1.7 million viewers across India.

    Running successfully through the year, Man vs Wild has emerged as the No. 1 series for Discovery Channel and scores ahead of all movies released by English movie channels including HBO and Star Movies. In the year, it recorded higher viewership than Hollywood blockbusters like Casino Royale, Ghost Rider, Terminator and Rambo, cementing the growing trend of Indian viewers preferring an alternate to movies.

    Man vs Wild airs on Discovery Channel every Tuesday at 9 pm as part of the Ultimate Discovery programmme line-up. A testament to its popularity, in the last 13-weeks, the series was watched by 32 million viewers across the country. During this period, Discovery Channel recorded 32% relative market share on Tuesdays at 9 pm, more than twice the share of English movie channels including Star Movies and HBO. In the same period (Tuesdays 9 pm), Discovery Channel widened the gap with all English news channels: 538% higher than NDTV 24X7; 823% higher than CNBC. (Source: TAM, TG : CS4+ , All India , Wk 40-52 , 9PM).

    In the thrilling series Man vs Wild host Bear Grylls shows viewers how to survive the toughest environments on the planet by putting himself in the position of a stranded tourist and strives to survive the harsh unrelenting conditions. He parachutes into rainforests, abseils into deserts and lakes and onto the highest, most inhospitable peaks across the world. Once there he finds his way back to civilization, demonstrating local survival techniques and biting into gut-wrenching eats along the way.

  • Star movies unveils the new beginning in Apocalypto

    Submitted by ITV Production on Jan 07

    MUMBAI: Mayan civilization may have ended some 1600 years ago, but this mysterious empire seems to be making a come-back‘. Star Movies unfolds the adventure of Apocalypto on January 09, 2009 at 11.05 pm.

    Filmed in Veracruz, Mexico, the movie depicts the ancient Mayan life and also connotes to the Mayan Civilization. Directed by award winning director Mel Gibson, the Star cast also includes Rudy Youngblood, Dalia Hernandez, Jonathan Brewer and Morris Birdyellowhead along with the local indigenous Mayan actors.

    A heart stopping mythic action -adventure set against the turbulent end times of the once great Mayan Civilization, where a peaceful tribe is viciously attacked by the warriors who seek slaves and human beings for sacrifice for their gods. The male patragonist, Jaguar Paw (Rudy Youngblood) hides his pregnant wife Seven (Dalia Hernandez) and his son in a deep hole near their tribe. And is captured while fighting for his people and his civilization.

    Through a twist of fate and spurred by the power of his love for his woman and his family, will Jaguar Paw make a desperate break to return home and save his way of life.?

    Seize all the action and thrill of Apocalypto on January 09, 2009 at 11.05 pm, exclusively only on Star Movies.

  • Akshay Kumar flags off MTV Hero Honda Roadies: Hell Down Under journey, 10 January at 7pm only on MTV!

    Submitted by ITV Production on Jan 07

    MUMBAI: The verdict is out and hell is just around the corner for the 20 selected Roadies! Post the nerve-wracking auditions, the biggest surprise is coming up on the very 1st journey episode of MTV Hero Honda Roadies: Hell Down Under, this Saturday, January 10 at 7 pm! The 20 chosen Roadies will meet the action king of Bollywood - Akshay Kumar, as he gives them their first task, a commando obstacle race! Akshay Kumar takes the Roadies through a ‘Chandni Chowk to China‘ experience, as he introduces a new tougher terrain & unthinkable tasks that puts the real back into reality!

    Watch out for the 1st episode as Raghu makes a surprise entry, and with him comes the first shocking twist of the season! The Roadies are divided & are made to do a task decided by the khiladiyon ka khiladi - Akshay Kumar! What happens to them next? Have they already lost their chance to go ‘down under‘? Find out this Saturday at 7pm only on MTV!

    Says Ashish Patil, GM MTV India and Sr. Vice President Creative & Content "If you thought last year was twisted, season 6 of MTV Hero Honda Roadies Hell Down Under will make it look like a children‘s film. Watch Akshay unleash hell in an explosive start to what promises to be the biggest season of Roadies till date!"

    This season the stakes are higher as the prize money has been doubled from 5 lakhs to 10 lakhs. The Roadies will flag off their journey from New Delhi and will travel further down to Udaipur, Ahmedabad and Silvassa. The show gets more grueling as it goes international & the group lands in Adelaide, Australia. From there, the journey continues to Broken Hill, Gold Coast and Coffs Harbour to name a few. For the 20 chosen ones this year, MTV Roadies Hell Down Under is going to be a once-in-lifetime experience & a dream-come-true for most.

  • Carling Cup semi-finals live on Ten Sports

    Submitted by ITV Production on Jan 06

    MUMBAI: Ten Sports, the most watched sports channel in the Sub-continent, will be the home to live action from the first big tournament semi-final of 2009 ? the Carling Cup.

    The semi-finals, which features defending English Premier League champions Manchester United and popular Tottenham Hotspur, will be played on January 6 and 7, with the live telecast in India scheduled for 1:30 am IST on Wednesday, January 7, and 1:15 am on Thursday, January 8. The first semi-final features Tottenham and Burnley, while the second will see United take on another Championship side, Derby County.

    Burnley will have to claim the scalp of their third Premier League opponents if they are to reach the final. Owen Coyle?s side have already knocked Fulham, Chelsea and Arsenal out of the competition and must now travel to White Hart Lane to face Spurs in the first leg, with the second leg to be played in the week starting January 19.

    In the other semi-final Derby County, who eliminated Stoke with a last-minute penalty from Nathan Ellington in the last round, will have to complete some giant-killing of their own against United if they are to reach the final.

    Manchester United progressed through to the last four courtesy of a 5-3 success over Blackburn with Carlos Tevez turning on the style with four goals.

    The final takes place at Wembley on Sunday, 1 March.

    Burnley stole all the headlines beating Arsenal 2-0 to make it to the semis. Claret?s keeper Brian Jensen was hailed the hero for Burnley as he put in a superb performance to prevent Arsenal?s young guns from progressing, saving from Bendtner, Vela and Merida amongst others. Also exceptional on that day was Kevin McDonald, the young midfielder who only joined the Clarets in the summer from Dundee. He netted both goals on the night to take his tally to just three for the season, and he admitted after the game that they were the best goals of his career so far.

    The Carling Cup, officially known as the Football League Cup, is an English football competition. Like the FA Cup, it is played on a knockout basis, but unlike the FA Cup, where 731 teams entered in 2007-08, only 92 clubs can enter ? the 20 clubs of the FA Premier League, and the 72 clubs of The Football League, which organises the competition. The winners qualify for the UEFA Europa League if they have not qualified for European competition in some other way.

  • BIG 92.7 FM Bangalore, the undisputed No. 1

    Submitted by ITV Production on Jan 06

    MUMBAI: BIG 92.7 FM Bangalore, continues to dominate the airwaves in the City for over 26 consecutive weeks according to RAM data. The Station enjoys its supremacy with the highest time spent listening of over 9 hrs per week with the closest competition being at around 7.4 hrs. This clearly shows the superlative kannada music mix and RJ talk on BIG FM attracts and retains its listeners far longer than any other station in the city.

    The Station also enjoys the highest share of over 24.5% across the past 26 weeks consecutively which showcases the Station‘s consistency and creativity in its programming content. Its unparalleled music mix coupled with interesting on air properties like RJ Hunt, Diwali Bonus, Ek Saal Free Maal and interesting interstitials like Table Tennis Krishna - a funny character who gives an interesting take to currently topics daily and Rubber Band - BIG FM‘s own music band which creates spoofs of latest Kannada hits, have also helped create stickiness among listeners.

    Speaking on the research finding, Mr. Sunil Kumaran, Cluster Head, Karnataka & Kerala, BIG 92.7 FM, said, "Our completely localized positioning in an already cluttered FM market worked for us and today our listeners have made us the No.1 Station in the city with the highest market share. We will continue to innovate and bring new and exciting content to entertain our listeners".

    Attached below is a gird which clearly indicates BIG FM‘s sustained supremacy over its competition over a period of 26 weeks.

  • Radio Mirchi emerges as the leader in 2008: RAM

    Submitted by ITV Production on Jan 05

    MUMBAI: Radio Mirchi 98.3 FM, India‘s hottest Radio station has sustained its #1 status across the four prominent RAM markets (Delhi, Mumbai, Kolkata and Bangalore). As per the recently declared leadership scores, RAM has declared Radio Mirchi 98.3 FM as a winner in New Delhi, Kolkata, Bangalore and IRS R2 2008 has confirmed its lead in the Mumbai market.

    Radio Mirchi 98.3 FM, India?s hottest Radio station has been leading the race week on week, all round the year 2008. The recently declared RAM results for week 50 has acclaimed that Radio Mirchi 98.3 FM has topped the charts and has established itself as the No #1 radio station in Delhi.

    The findings of the RAM results indicate that Radio Mirchi 98.3 FM in Delhi has acquired an impressive market share for its select shows and overall listenership. The results further highlight that Radio Mirchi 98.3FM is the most preferred radio station across all age groups.

    Expressing his opinion on the success, Srinivasa Shenoy, Cluster Head, Radio Mirchi said, "The RAM results have time and again proved that Radio Mirchi is the definitive choice across all age groups. Our pioneering initiatives and entertaining content have always been well received by the listeners and advertisers. The overwhelming response and success at audience measurement scoreboards have always been a motivation for us to deliver even better. We will continue to offer innovative and engaging content in the year 2009 and strive to constantly rule the airwaves.?

    Radio Mirchi 98.3 FM, India?s hottest Radio station has been leading the race week on week, all round the year 2008. The recently declared RAM results for week 50 has acclaimed that Radio Mirchi 98.3 FM has topped the charts and has established itself as the No #1 radio station in Delhi.

    The findings of the RAM results indicate that Radio Mirchi 98.3 FM in Delhi has acquired an impressive market share for its select shows and overall listenership. The results further highlight that Radio Mirchi 98.3FM is the most preferred radio station across all age groups.

    Expressing his opinion on the success, Srinivasa Shenoy, Cluster Head, Radio Mirchi said, "The RAM results have time and again proved that Radio Mirchi is the definitive choice across all age groups. Our pioneering initiatives and entertaining content have always been well received by the listeners and advertisers. The overwhelming response and success at audience measurement scoreboards have always been a motivation for us to deliver even better. We will continue to offer innovative and engaging content in the year 2009 and strive to constantly rule the airwaves.?

    Hi Delhi, the morning drive-time show hosted by RJ Anant & Saurabh has retained its position at 4+ mark TARP and reaches out to more than 32 lacs listeners.

    Sunset Samosa

    Sunset Samosa the reverse drive time show, hosted by the famous Murga King RJ Naved caters to more than 30 lacs listeners in Delhi and has always been a gainer on the RAM charts with average of TARP of 3+

    Radio Mirchi?s Numero Uno position has not been restricted merely to specific peers, rather, the station is the ultimate choice of the listeners across various age groups. The listeners have always appreciated the entertaining campaigns and initiatives and the brand has become synonymous to the medium itself.

    Sec AB, 12 -24 Sec 25-44

    Aimed at creating more and more excitement for the listeners, Radio Mirchi?s innovative initiatives such as Radio Mirchi?s association with the Delhi IPL team, Daredevils and announcement of its special campaign- Dare Devils aur Mirchi ki Jugalbandi, Return of Radio Viruses ? RJ Anant and Saurabh -‘Kaanleva Virus - Anant & Saurabh‘ ensured listeners? more Mirchidaar mornings as they made a grand comeback with a lot of new elements like Mausam Mausi. To ease the admission chaos, Radio Mirchi 98.3 FM had made an attempt to rescue students and provide a memorable experience while seeking access to Delhi University with a series of its DU admission special initiatives - Return of the Fachcha & Fachcha Khush hua. To add to the Mirchi flavour the others in the list include movie special Singh is Kinng, Michelin Pilot experience, Voice against terrorism Help Delhi to Help Delhi, Dussehra special Dilli ke Ram aur Ravan, Delhi Half Marathon, Mirchi Bana Santa, Happy New Ear Sunshine Kids carnival and many more clutter breaking campaigns that witnessed an over whelming response.

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