Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

  • Zapak replaces Saas-Bahu sagas as women take on Gaming as a new entertainment option

    Submitted by ITV Production on Nov 18

    MUMBAI: With no new episodes of television shows running on air, viewers are getting more and more anxious. Viewers have found new time on their hands which is hard to pass. They are looking at new entertainment options to pass their idle time.

    Online Gaming is a new leisure option that women have taken fancy to. Casual games are quick, free-to-play and a great way to pass time. With the variety of games available, some women are preferring games to television sagas. Zapakgirls.com, the dedicated website for girls has over 2000 world class casual games. Today zapakgirls.com gets 10 million page views per month and 2,00,000 visitors till date which makes it the largest internet destination in India for girls.

    Internationally over 50% of the gamer community is formed by women (*Casual games association report, 2007). 75% of the buyers on the best international casual gaming websites realarcade.com & bigfishgames.com are women. This trend of online gaming is fast catching up in India as well. 70% of buyers on the downloadable section of Zapak.com are women. They prefer games like Diner Dash and Cake Mania.

    Zapak Games, the merchandise arm of Zapak Digital Entertainment Ltd has experienced a quarter million sales of Zapak Game CDs in the tertiary markets as well. And 50% of the buyers are women.

    Radhika Seth, a housewife, said, "I used to watch serials daily from 9.00pm to 11.00 pm. But since they have stopped coming on air, I get very bored. The reruns don‘t interest me as I have seen all the episodes. My daughter introduced me to online games on Zapakgirls.com. There is such a wide variety of games on the website like cooking games, puzzles, fashion based games etc. I used to think that games are for kids but now even I am hooked on to them"

    Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. said. "Zapakgirls.com has now become India‘s no. 1 gaming destination for women. The ongoing strike by workers in India‘s television industry has opened a window of opportunities for us. The number of women gamers has gone up on Zapakgirls.com and the women footfalls at the Zapak Gameplexes have increased as well. Zapak is now a new entertainment option for the women across India. I hope more and more women explore gaming in time to come."

    Zapak wants to gift women special gaming hours at Zapak Gameplex across the country. As a replacement to daily dose of hourly entertainment of sagas, Zapak Gameplex, the gaming caf? by Zapak is offering 1 hour of daily entertainment to all the women. Women will now be able to compete and game with their counterparts for free of cost. This offer will begin on 24th November 2008 and end on 8th December 2008 (15 days).

    Now instead of learning and playing wicked mind games in their households, women can play clean and fun casual games with Zapak.

  • Star World gets the Walker family back in action!

    Submitted by ITV Production on Nov 17

    MUMBAI: Star World presents a new season of compelling drama, navigating the waves of temptation, deception and grief in family life of the Walkers. BROTHERS & SISTERS follows the family through the maze of American life today - the pressures, limitless options and the struggle to grow beyond. Catch the all-new season of this heartwarming drama about a family?s adult siblings beginning Thursday, November 20th at 10 p.m. only on Star World. An Emmy-award winner television series, the show centers around the California- based Walker family and their lives.

    The new season shows how the Walker clan continues to bond together through times of tragedy. While recovering drug addict Justin (Dave Annable) returns from Iraq with a severe knee injury that leaves him dependent on painkillers, while Nora (Emmy winner Sally Field) attracts the interest of a political strategist (guest star Danny Glover).

    Also catch the bitter custody battle that brews as Sarah (Emmy nominee Rachel Griffiths) tries to fight it out with her estranged ex while on the other hand Kitty (Calista Flockhart) prepares to tie the knot with Senator Robert McAllister (Rob Lowe).

    Since its debut, Brothers & Sisters has won lot of accolades in form of both the ratings and awards. At the 2007 Emmy Awards, Sally Field scored a Best Actress trophy while Rachel Griffiths scored the supporting actress nomination. Don?t miss the domestic drama when an all-new season of Brothers & Sisters premieres on STAR WORLD on Thursday 20 November at 10pm.

    So make sure you tune in to the all new season "Brothers and Sisters" this Thursday, November 20th at 10 p.m. only on Star World.

  • Star World brings back an all new award winning series Boston legal

    Submitted by ITV Production on Nov 14

    MUMBAI: Dark comedy? suspense?courtroom drama? Star World presents a truly unique viewing experience bustling with quirky characters and compelling cases setting it apart from the past and present legal shows. Beginning this Sunday, November 16 at 9 p.m. Boston Legal confronts social and moral issues, while its characters continually stretch the boundaries of the law.

    Two-time Emmy Award Winner and two-time People?s Choice Award nominee, Boston Legal is about the professional and personal stories of a group of brilliant but often ethically challenged attorneys. Alan Shore and Denny Crane lead a brigade of high-priced civil litigators in an upscale Boston law firm. Shore, an unscrupulous and wily ambulance chaser and womanizer (played, with sly charm by Emmy winner James Spader) finds an uneasy alliance with Crane, a pompous, snooty, and occasionally batty elder lawyer (William Shatner in an Emmy-winning performance). Despite their ethical and emotional deficiencies, Shore and Crane usuallyfind themselves fighting on the right side, as they take up cases that no one else is willing to touch.

    The third season is spicier then ever as it kicks off with Denise (Julie Bowen) shocking the firm with the announcement of her marriage while Denny Crane finds new love. Meanwhile, Alan continues to offer legal help to Jerry Espenson (Christian Clemenson) and the firm has a new attorney, Jeffrey Coho (Craig Bierko, Cinderella Man), who blurs the moral line in his pursuit of justice.

    The stars that are going to add some more punk to the office politics for this season include Delta Burke (Designing Women), Michael J. Fox (Spin City), Megan Mullally (Will & Grace), Parker Posey (Superman Returns), Tom Selleck (Magnum, P.I.) and Betty White (The Golden Girls).

    So, this season Boston Legal has just got meaner and more dangerous.

    So don?t forget to tune in to the award-winning series, Boston Legal, starting this Sunday, November 16 at 9 p.m. only on Star World.

  • Fever 104 FM celebrates Children's Day

    Submitted by ITV Production on Nov 14

    MUMBAI: Celebrating the spirit of Children‘s Day, Fever 104 FM commemorates Chacha Nehru‘s birthday by sharing fun and excitement with the underprivileged children from the NGO, Salaam Balak Trust in New Delhi today.

    Promising a cherishable day to all the children being invited to Fever 104 FM studio, the FM station is organizing an in-house screening of the popular movie, Roadside Romeo, exciting games, contests and station visit.

    Speaking on the occasion, Ms. Puja Sharma, Head ? HR, Fever 104 FM said, "We are happy to be able to provide entertainment for children and celebrate the spirit of Children‘s Day with them, and at the same time showcasing the world of radio to children. At Fever 104 FM, we have always attempted to share our celebrations with the society, and this initiative is just another step to follow the sustained belief."

    She also added that "This was also towards a platform for our employees to partake in the festivity of this happy occasion".

    Some of the winners of the on air contests held on Children‘s Day will be taken on-air wherein the RJ‘s will interact with the kids to further spread the message of ‘"Children‘s Day" among Fever 104 FM listeners.

    Children‘s day is being celebrated across Fever 104 FM stations in New Delhi, Mumbai, Kolkata and Bangalore.

  • Drop in GEC due to re-runs: aMap

    Submitted by ITV Production on Nov 14

    MUMBAI: All Major GECs suffered as average drop in prime time GRPs is by 35-55 per cent.

    Drop in GEC ratings Prime time 19:00 ? 23:00

    Monday (10/11/08) vs. Monday last week (3/11/08)
    Star Plus -38%
    Zee TV -26%
    Colors -29%
    Sony 1%
    9x -44%
    NDTV Imagine -15%
    Star One -19%
    Sahara One -38%

     

    Tuesday (11/11/08) vs. Tuesday last week (4/11/08)
    Star Plus -59%
    Zee TV -61%
    Colors -42%
    Sony 88%
    9x -24%
    NDTV Imagine -18%
    Star One -24%
    Sahara One -53%

     

    Wednesday(12/11/08) vs. Wednesday last week (5/11/08)
    Star Plus -71%
    Zee TV -50%
    Colors -40%
    Sony 33%
    9x -4%
    NDTV Imagine -36%
    Star One 8%
    Sahara One -29%
  • NDTV Good Times launches a brand new men only show 'Men's HQ'

    Submitted by ITV Production on Nov 14

    MUMBAI: Urban Indian men are finding themselves confronted with a burden of work, stress, relationships, financial pressures, health crisis and "expectation overload" from all quarters...uncontrollable anger leading to hypertension, diabetes, spinal problems, loss in eyesight and a receding hairline. With such a hectic lifestyle, it‘s easy to lose track of the small things that can make a difference and prevent future health and lifestyle problems.

    Men must wake up and acknowledge that THERE IS A PROBLEM and MUST DO something about it, STARTING NOW!

    Welcome the personal trainer, stress handler & physician for the 21st century, urban Indian man! Learn how to battle stress, obesity, anger, diabetes, decreasing male libido ...or how to handle being 40 from the only people who know the REAL thing - medical experts!

    Watch Men‘s HQ with actor Samir Kochhar who with his dry, subtle yet distinct sense of humour and well chiseled body takes on a journey with ordinary men who have transformed their mundane, often unhealthy lifestyles to live healthy and extraordinary lives. Watch how simple, everyday solutions have positively transformed their attitude, efficiency and relationships....both at work and home.

    Block your diaries for Men‘s HQ, starting November 17, 2008 every Monday morning at 8.30 am, only on NDTV Good Times.

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