Zapak replaces Saas-Bahu sagas as women take on Gaming as a new entertainment option
MUMBAI: With no new episodes of television shows running on air, viewers are getting more and more anxious. Viewers have found new time on their hands which is hard to pass. They are looking at new entertainment options to pass their idle time.
Online Gaming is a new leisure option that women have taken fancy to. Casual games are quick, free-to-play and a great way to pass time. With the variety of games available, some women are preferring games to television sagas. Zapakgirls.com, the dedicated website for girls has over 2000 world class casual games. Today zapakgirls.com gets 10 million page views per month and 2,00,000 visitors till date which makes it the largest internet destination in India for girls.
Internationally over 50% of the gamer community is formed by women (*Casual games association report, 2007). 75% of the buyers on the best international casual gaming websites realarcade.com & bigfishgames.com are women. This trend of online gaming is fast catching up in India as well. 70% of buyers on the downloadable section of Zapak.com are women. They prefer games like Diner Dash and Cake Mania.
Zapak Games, the merchandise arm of Zapak Digital Entertainment Ltd has experienced a quarter million sales of Zapak Game CDs in the tertiary markets as well. And 50% of the buyers are women.
Radhika Seth, a housewife, said, "I used to watch serials daily from 9.00pm to 11.00 pm. But since they have stopped coming on air, I get very bored. The reruns don‘t interest me as I have seen all the episodes. My daughter introduced me to online games on Zapakgirls.com. There is such a wide variety of games on the website like cooking games, puzzles, fashion based games etc. I used to think that games are for kids but now even I am hooked on to them"
Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. said. "Zapakgirls.com has now become India‘s no. 1 gaming destination for women. The ongoing strike by workers in India‘s television industry has opened a window of opportunities for us. The number of women gamers has gone up on Zapakgirls.com and the women footfalls at the Zapak Gameplexes have increased as well. Zapak is now a new entertainment option for the women across India. I hope more and more women explore gaming in time to come."
Zapak wants to gift women special gaming hours at Zapak Gameplex across the country. As a replacement to daily dose of hourly entertainment of sagas, Zapak Gameplex, the gaming caf? by Zapak is offering 1 hour of daily entertainment to all the women. Women will now be able to compete and game with their counterparts for free of cost. This offer will begin on 24th November 2008 and end on 8th December 2008 (15 days).
Now instead of learning and playing wicked mind games in their households, women can play clean and fun casual games with Zapak.