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MUMBAI: Fever 104 FM, Delhi‘s most popular FM station and Pepsi recently launched an innovative activity titled ‘Pepsi My Show My way", wherein for the first time ever, a 10 feet high radio studio was created in the shape of Pepsi My Can. The activity was held at different venues in Delhi. Fever DJs hosted their shows, live, from within this unique studio. With an introduction of such an inimitable concept, Fever
104 FM, together with Pepsi reinforced their brand image of being today‘s youth icons.
Pepsi My Can Studio was built on a canter, imitating a real Pepsi My Can look. Fever 104 FM‘s DJ Paran; DJ Vidhi & DJ Tuhin hosted their shows live from this customized PEPSI MY CAN studio. Along with this, contests were held around the canter, at selected venues of DU, Lajpat Nagar, PVR Saket and South Ex II on the theme of Pepsi My Can My Way, out of which the most wittiest & hilarious answers got a chance to go on- air with Fever 104 FM‘s DJ!
Speaking on this exciting initiative, Mr. Neeraj Chaturvedi, National Marketing Head said, "Fever 104 FM has a large audience base which is attractive to clients and we are well-equipped to handle large scale events and activities for our clients thereby providing a complete solution for them ‘Pepsi My show My way‘ concept goes well with our audience and is a perfect example of radio providing a 360 degree solution to clients. We are happy to partner with Pepsi to create this unique experience for the youth of Delhi."
