MUMBAI: ZEE5 has appointed Amit Nevrekar as head of account planning (strategy and revenue operations). Previously, he was working with Zapr Media Labs for one year as industry evangelist where he was responsible for television and digital integrated media planning & measurement through Google Ad Id overlap.

Nevrekar started his professional journey with Kantar IMRB and has over 16 years of experience in marketing and media research. He had a six-year stint with IMRB International, where he worked on brand health management for Unilever Indonesia, PepsiCo APAC, Johnson & Johnson, Nestle and was MarCom lead for P&G home care and health care.

He also worked with MRUC, a non-profit organisation as a research head, where he managed process and enhancements for the Indian readership survey.

Nevrekar has also worked with TAM, Mediacom, Chrome Data Analytics, IAMAI, and Adoroi in different capacities.

He was also serving as the vice president, digital at BARC (Broadcast Audience Research Council) India and was in charge of leading the RFI and RFP digital measurement proposal evaluation. He has been an advisor to organisations; specialising in opportunity identification, new product development, media strategy, brand management, and product marketing.