MUMBAI: Apple Inc has announced a distribution partnership with over-the-top (OTT) streaming platform, Eros Now-- owned by Eros International Plc.

The Cupertino-headquartered firm, which launched its new Apple TV Plus services on Monday, will showcase Eros Now content on various devices, including iPhones, iPads, Macs and Apple TV.

Eros International chairman Kishore Lulla said, “Apple has a mammoth distribution network and is looking to consolidate its content play. This is a win-win situation for both of us."

As part of the deal, Eros Now will be available across Apple devices and users can subscribe as part of bundled as well as a-la-carte service. Also, it is looking at an RPU (revenue per user) of $1-4 per month from countries such as Saudi Arabia, UAE, Africa, Indonesia, Malaysia, Thailand, Europe, Canada, and the US.

The deal will also help to get the benefit of a share in the subscription revenues. “While monetisation will evolve over time, we expect average revenue per user (ARPU) between $1 and $4 depending on market and plans,” Lulla said. 

Eros Now has also made a recent investment of $70 million over 50 shows for Eros Now Quickie, which features short, on-the-go, snackable content. 

In the past, the OTT platform has partnered with several companies such as Virgin Media and netgem.tv for global distribution.