MUMBAI: Video software provider Synamedia has brought in Paul Segre as CEO, with immediate effect. Segre takes over from departing CEO Yves Padrines, who has overseen the company since its inception in 2018.

Prior to this, Segre spent 18 years at customer experience software firm Genesys, latterly as CEO and then chairman. He led the $1.6 billion spin out of Genesys from Alcatel-Lucent (now Nokia) in 2012, backed by the Permira Funds. In six years, he scaled the business to become one of the ten largest privately held software companies in the world, and the largest cloud provider in its space. Paul was also president of Alcatel-Lucent’s applications group and sat on the Alcatel-Lucent Management Committee.

Synamedia chairman Abe Peled said, “Paul’s appointment signals our readiness and enthusiasm for the next chapter in our journey. His leadership track record, breadth of business experience, and ability to scale software businesses will be invaluable as we move forward with innovative solutions and services designed for the IP era.”

Segre’s software and telecoms software industry pedigree and his experience building high-growth businesses make him the right choice to lead Synamedia’s next phase of growth. The firm’s goal is to help existing customers and new direct-to-consumer players embrace IP distribution and build sustainable, profitable businesses.

“Synamedia has a fantastically innovative portfolio, including the Infinite platform, a raft of anti-piracy solutions, video network technologies and the new Synamedia Iris addressable advertising solution,” added Segre. “I am thrilled to lead the firm as we accelerate our growth and become the uncontested leader of video solutions for an IP world.”

Synamedia is a leading video-first technology specialist, which has contributed immensely to the expansion of pay-TV with OTT distribution, and the development of innovative solutions to protect revenues from streaming piracy and develop new revenue streams from addressable advertising.