Tata Play’s World TV Day campaign celebrates TV’s emotional connection with viewers

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Tata Play’s World TV Day campaign celebrates TV’s emotional connection with viewers

The #HarTVJingalala campaign conceptualised and developed by Chimp&Z Inc.

Tata Play

Mumbai: Tata Play, one of India’s largest distribution platforms, dropped its brand-new digital campaign to celebrate the occasion of World Television Day. #HarTVJingalala digital campaign pays homage to the enduring role of television in bringing joy and connection to families across generations. The campaign conceptualised and developed by Chimp&Z Inc. embraces the nuances of old vs new, while ensuring that Tata Play’s connection keeps entertainment a constant fixture in people’s lives.

A TV comes to life when it’s partnered with jingalala connections like Tata Play. #HarTVJingalala campaign beautifully captures the melancholy of an old TV set that is being replaced, personifying the ache of someone who has been a part of a family for long but must bid its adieus. The advanced TV set on the other hand, celebrates new beginnings with a promise of making entertainment more vivid and fun.

The dialogue exchange between the two sets showcases the range of emotions from personal camaraderie to silent love exchanges to collective cheers that echoes the room. The old, discarded television set is seen passing its wisdom to a new set being installed in the house, whereas the new set is shown beaming with excitement knowing it can be easily plugged into a Tata Play connection to create the same Jingalala experience as before. The film ends with a twist where both the television sets find a place in the same home speaking of the ease of installment and extension of multiple connections that Tata Play offers.

The campaign was released on Monday across Tata Play’s social media handles and instantly struck a chord with audiences who widely engaged with the video. #HarTVJingalala is receiving lots of love and affection from the viewers and brands equally.