Mumbai: Animeta has announced the launch of its highly anticipated platform ‘Animeta Brandstar’. It is a first-of-its-kind tech-data influencer marketing platform, that allows brands to discover and execute campaigns with the most relevant creators, in an advanced data-intuitive way. With a strong commitment to addressing critical need gaps, Animeta Brandstar will revolutionise the way influencer partnerships are fostered in the ecosystem.
Influencer marketing spends to grow at 25 per cent CAGR, reaching Rs 220B by 2025. Digital as a medium commands 50 per cent of the total ad wallet share today, with influencer marketing as a fast-growing stream within digital advertising; one that offers both scale & measurability. Brands seek data-backed insights, measurable performance, and transparency. The current environment lacks visibility and control due to multiple intermediaries. Animeta Brandstar empowers brands for informed influencer collaborations. With a streamlined discovery process, it ensures transparency and efficiency. Real-time data analytics optimize campaigns, ensuring brand fitment and measuring ROI. Compliance-safe and transparent, it instills confidence in brands and creators. Tech-driven scale facilitates growth across various creators.
Animeta CEO Devdatta Potnis said, “Animeta Brandstar focuses on driving at least 30% ROI efficiency for influencer marketing campaigns; in a scalable & transparent manner with a strong thrust on authenticity. Our mission is to foster genuine, sustainable and long-term brand-influencer relationships, creating a seamless, effective, and mutually beneficial collaboration experience. This platform emerges as the long-awaited solution the entire ecosystem needed.”
Animeta Brandstar elevates the marketplace experience with advanced features: AI recommendation mixes, unique discovery flows, customizable searches like 'Animeta Verified Creators' and 'Instant Deals'. It ensures streamlined and intuitive searches, delivering impactful and cost-effective influencer options. It prioritizes talent management agencies, offering direct access to manage rosters, enrich qualitative details, and represent talents more effectively.
Animeta SVP – branded content & creator projects Biswamitra Ray said, “Apart from the platform itself, the other big differentiating factor about Animeta Brandstar, is the team itself. Our in-house execution experts ensure swift campaign activation, full-funnel support including ideation and production support, the ability to track, analyze, as well as boost campaign impact for maximizing marketing ROI. Animeta Brandstar is literally a one-stop shop to meet all the influencer marketing needs of a brand.”
As Animeta Brandstar marks its official launch, it heralds a significant milestone in the influencer marketing domain, promising to shape the future of influencer partnerships and enabling brands to thrive in the ever-evolving digital era. The platform also has plans to soon enable 'Social Commerce' and 'Affiliate Marketing', opening up new avenues for creators and brands under the Brandstar+ initiative.
