MUMBAI: BookMyShow, India’s leading entertainment destination, has launched a fun, quirky and innovative marketing campaign for Ayushmann Khurrana’s upcoming film ‘Dream Girl’. The campaign through its smart approach has managed to perform exceedingly well and capture people’s attention. This campaign has caught the eye of BookMyShow’s users in huge numbers and has been appreciated across social media platforms as well.

Here are some interesting facts about the campaign:

The campaign for Dream Girl has seen a phenomenal response from BookMyShow users, beating Avengers: Endgame when it came to ‘click rate’ and generating traffic on the platform

After the push notification was sent to users, the traffic on BookMyShow multiplied ten-fold within a few minutes, hitting the 1 million mark in an hour

After the campaign was activated, the number of missed calls on +91 70955 70955 increased by 10k in a day

The click rate for this campaign was 9x when compared to other campaigns of this scale