MUMBAI: Girliyapa, the women centric brand from The Viral Fever (TVF) umbrella is known for tackling social issues through their creative and innovative content. This Republic Day, the channel has collaborated with zero-fund organization Robin Hood Academy to release a special video ‘Little Voices’ that tackles the issue of education for the underprivileged, for the #CreateTogether Campaign by Facebook. Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate under privileged children across the country.
#CreateTogether is a campaign by Facebook, to encourage creative collaborations around common ideas and causes. Robin Hood Academy, on the other hand, serves as a bridge between the street and schools, by giving children the tools and knowledge to embrace full-time education.
Understanding consumer psyche that most people have a desire to help underprivileged children but for numerous reasons tend to hold back; this video attempts to shatter these myths by giving people an easy and interesting solution!
Nidhi Bisht, Creative Head, Girliyapa, said, “It is our firm belief to highlight various social issues of our time, but with a creative outlook. Little Voices lays particular emphasis on the importance of education for under privileged kids and how we can come together for this change. We’re glad to partner with Robin Hood Academy. Happy Republic Day”
Neel Ghose, Founder, Robin Hood Army, said “The Robin Hood Academy goal is simple - we aim to provide less fortunate children who live on the streets, the opportunity to learn and grow. #AcademyVoice is all about providing a platform for these kids to publicly voice their thoughts, dreams, and aspirations - they are the real future of our country. We are grateful to all our radio and media partners for giving our kids this once in a lifetime opportunity and are very excited to partner with the TVF team to take the kids voice to the masses.”
Saket Jha Saurabh, the Head of Facebook Entertainment Partnerships India, said: “Content creators have strongly engaged communities on Facebook. When creators combine their creativity and talent to produce content, the outcome is not just more entertaining, but also brings more people together. We are excited about this #CreateTogether and this Republic Day special moment, is a compelling way to positively influence fans with a really relevant message.”
