KOLKATA: It seems that with the sudden boom of short-video platforms, even streaming services providing premium original content are keen to take the lead while TikTok stays banned. With the Chinese app being blocked, it has created a huge void in the market and the latest player to enter is MX Player with MX TakaTak.

"MX TakaTak is a short video community, made locally and especially by MX Media & Entertainment in India. On MX TakaTak, we provide rich video content and encourage creation full of imagination," reads the description on Google Play Store.

MX TakaTak offers users real and fun videos that they can watch and share on social media. They can browse all types of videos, ranging from dialogue dubbing, comedy, gaming, DIY, food, sports, memes, and many more.

It has entered the market at a moment when the anti-Chinese sentiment and also call for local apps rising. In its description, MX Player emphasises that it is grown “locally’. 

With the MX TakaTak app, users can create short fun music videos on the go, dub their favourite movies dialogue, dance videos, and a lot more, and also share on Facebook, Whatsapp, and other social media platforms. They can edit videos using the app's editing features and share them directly.