Mumbai: The release of Greta Gerwig’s Barbie, one of the most highly anticipated films of the year, has taken India by storm both on the big screen and across online and social media platforms. Barbie saw a steady increase in online mentions in recent weeks leading up to its release, owing largely to the tremendous hype generated by its quirky marketing campaigns and vivid visual trailers. This excitement peaked over the release weekend, as excited fans logged on to gush about the movie and post pictures of their all-pink outfits for the occasion - making it one of the most talked-about cinematic events of the year online.
As Barbie continues to paint the online world pink, we have compiled a snapshot of the trends and data surrounding Barbie on social media platforms over its opening weekend. This data has been compiled using the social listening capabilities of Sprinklr Insights, aggregating mentions from India across selected news outlets, and social media platforms like Twitter and Reddit.
Sprinklr Insights allows businesses and organisations to monitor, track, and analyse social media conversations and mentions related to their brands, products, or topics of interest.
Most Popular Regions
Of the 200,000+ mentions that Barbie received online in India over the last few weeks, a majority came from the metro regions across the country. The pinktacular motion picture made the biggest splash in Mumbai with over 15.6k online & social media mentions, while Delhi and Bengaluru followed closely with 12.4k and 8.8k mentions respectively.
Most Popular Hashtags
Buoyed by the sea of conversations surrounding the release, Barbie made its way to the top of the trending charts while its release date twin, the Christopher Nolan biopic Oppenheimer, took the runner-up spot. The two films, which have been affectionately given the online moniker ‘Barbenheimer,’ dominated the India trending charts throughout the weeks leading up to their opening weekend. Actor Priyanka Chahar Choudhary’s recently released song ‘Baarish Aa Gayi Hai’ also boosted her into the top five, setting up the trending hashtags list in India to look as follows:
Most Popular Collaborations
Redefining the realm of marketing, the Barbie film has launched a number of high-profile collaborations to delight fans and let them channel their inner Barbie every day. A number of iconic brands have caught the Barbie fever, unveiling vividly designed collaborations in the style and aesthetic of the film - and the fans are loving it! From clothing and makeup to tabletop and console games, here is a full list of the most popular Barbie collaborations that have gotten fans buzzing online:
