MUMBAI: Video-on-demand (VOD) service provider Vuclip has launched Viu, a direct to consumer VOD service, in the Middle East. The platform is already available in Indonesia, Malaysia, India, Hong Kong and Singapore.

In the Middle East, content will be available without charge, while premium content can be viewed without advertisements, after paying a monthly subscription fee. Users across the region now have access to tens of thousands of hours of local, regional and international premium entertainment, built on Vuclip’s patented Dynamic Adaptive Transcoding technology to offer viewers a buffer free viewing experience.

The platform offers regional, international and local entertainment on-demand content, including Egyptian, Syrian, Khaleeji and Tunisian TV dramas.

Users can access classic movies and recent blockbusters, as well as curated music videos for over 6,000 songs from artists such as Nicole Saba, Amr Diab, Hassan El Shafei, Nancy Ajram, Ramy Sabrya and Maya Diab. Bollywood content can also be streamed, with films, popular TV shows and music videos featuring stars such as Shah Rukh Khan, Salman Khan, Katrina Kaif and Deepika Padukone.

The company recently sealed a deal with Indian content house Shemaroo to add more content to the Viu platform.

Vuclip regional director for Middle East Sherif Dahan voiced that the expansion will be exciting as they plan to bring new ideas to life and offer viewers a whole new experience in entertainment.