Nayanthara starrer Anaamika slated to hit the Big screens this Dussehra
Mumbai, July 9, 2013 –Sekhar Kammula’s latest bilingual venture Anaamika is planned to release in Tamil and Telugu th
MUMBAI: Star Plus has experimented with different kind of formats with shows like Sach Ka Saamna, Aap Ki Kachehri, Veera, Satyamev Jayate, Laakhon Mein Ek and Kaali?Ek Agnipariksha.
The channel is now launching a new show titled ?Kaali-Ek Punar Avtaar? on 3 December. Produced by Shakuntalam Telefilms, the new show is another crime based serial of the channel after similar sounding ?Kaali?Ek Agnipariksha? and ?Arjun?.
While ?Kaali?Ek Agnipariksha? was aimed at increasing social awareness about the growing number of cases of sexual crimes against women, ?Kaali- Ek Punar Avatar? is based on the Nitish Katara murder case, where one will see how a mother fights and struggles to get justice for her son.
?Kaali- Ek Punar Avatar? will air from Monday to Friday at 8 pm and is replacing ?Iss Pyaar Ko Kya Naam Doon? which is going off-air.
The show will compete with slot leader ?Balika Vadhu? (Colors), ?Anaamika? (Sony Entertainment Television) and ?Rab Se Sohna Isshq? (Zee TV).
For the record ?Kaali?Ek Agnipariksha? had aired from 13 September 2010 - 18 March 2011.
MUMBAI: Sony Entertainment Television is all set to introduce to its viewers a show that highlights a belief that too much happiness in one?s life is bound to attract the wrath of evil or jealousy.
Titled ?Anaamika?, the show is a love story with a mystical twist. It is replacing Set?s another fiction show ?Byaah Humari Bahu Ka? that failed to do well and has gone off-air.
Starting 26 November, Anaamika will air every Monday to Thursday at 8 pm.
The new show of Set will compete with slot leader Colors? ?Balika Vadhu?, Star Plus? Iss pyaar ko kya naam doon? and Zee TV?s ?Rab se sohna isshq?.
Produced by Trishulla Productions, ?Anaamika? traces the journey of a young couple Jeet (Mudit Nayar) and Rano (Annie Gill). The story explores this intriguing world where a life filled with happiness, togetherness and love is subject to uncanny circumstances.
Sony Entertainment Television chief creative director Vivek Bahl said, "Anaamika is actually based on a true incident I?d heard about. We?ve taken that, and built an entire series around it, rich in characters, and driven by a young girl who stands up and fights for her husband against the scariest enemy."
"In keeping with Sony?s innovative approach to content, Anaamika is a first, in the fact that it?s a full-fledged soap-horror, which is also why it debuts at a prime-time weekday slot of 8 pm," Bahl added.
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