Zee TV climbs to No. 2 for 1st time in 2013; Star Plus regains top spot in week 3
MUMBAI: Zee TV has climbed to the second rank in the Hindi GEC (general entertainment channel) hierarchy for the firs
MUMBAI: Sony Entertainment Television (Set) is airing a specia series, CID Chote Heroes,from 1 February.
Produced by Fireworks Production, this brand-extension series will air every Friday at 9 pm where, in each one hour episode,there will be a child who will play a substantial role in it.
The channel airs C.I.D every week on Friday, Saturday and Sunday at 10 pm.
This series CID Chote Heroes begin with kids finding a dead body while playing in the neighborhood. They inform the CID cops about the murder and discover that their friend has been kidnapped by the killer. The kids are all set to help the CID cops in their investigation.
CID Chote Heroes begins with Sony Entertainment Network recently took its longest ever running television series C.I.D to Bengali market as well with the launch of a show ?CID Kolkata Bureau? on its Bangla Entertainment Channel Sony Aath.
MUMBAI: Sony Entertainment Television (Set) is turning back to its long-running popular crime-based shows to warm up its Sunday audiences.
CID and Crime Patrol, which air on Friday and Saturday at 10 pm and 11 pm respectively, will now also telecast on Sunday at the same timing, beginning 29 June. Movies that will airing on this slot will have a new timing.
The Sunday telecast will not be repeated, a move aimed at increasing the show?s stickiness.
The channel earlier used to air movies at this slot which it will re-schedule.
The weekend slot is drawing attention among channels with Colors airing celebrity dance reality show Jhalak Dikhhla Jaa on Saturdays and Sundays at 9 pm, while Zee TV telecasts DID Li?l Masters.
MUMBAI: Colors has split its programming unit into two separate teams to bring more focus on content for weekdays and weekends.
Manisha Sharma, who joins from tomorrow, will handle weekend programming with a team size of 10. Prashaant Bhatt, who was earlier in charge of fiction programming, will get the weekdays to nurse.
Colors? programming structure earlier evolved under a fiction and a non-fiction head without a programming head, after Ashvini Yardi quit to pursue film projects as an entrepreneur.
The need to change, effective 1 May, comes under the wake of a forward programming strategy that will include fiction content on weekends with a different kind of appeal. The series that Colors airs on weekdays and runs fresh on the channel on weekends as specials will continue to be looked after by Bhatt.
Effective 1 May, the realignment is aimed at strengthening content for the entire week as the channel strives to improve its ratings so that it climbs in the GEC ratings ladder. For the week ended ended 21 April, Colors ranked fourth, behind Zee TV, Sony and market leader Star Plus, according to TAM data.
Both Bhatt and Sharma will report to Colors CEO Raj Nayak.
Says Nayak, "Given Sharma?s vast experience and thorough knowledge of the industry, I am sure she will bring in the edge and experience in taking weekend programming to a new level. With this dynamic combination Bhatt managing the weekday programming and Sharma taking charge of weekends, we are hoping to make sure that Colors is a strong player throughout the week and, through this realignment equal focus will be laid on both ? weekday and weekend."
Colors hopes to gain from Sharma?s experience with Sony TV where she was non-fiction head. She was also responsible for developing shows like Comedy Circus, CID and Crime Patrol. Sony leads the weekends because of Crime Petrol and CID which figure in the top 10 show list.
MUMBAI: Sony Entertainment Television non-fiction head Manisha Sharma has quit the network where she spent nearly eight years.
Sources said Sharma will be joining Colors as non-fiction head, a position that was lying vacant after Siddharth Bahuguna quit.
Sharma played a role in the turnaround of Sony with shows like Kaun Banega Crorpati, Crime Patrol and CID.
Sharma and other officials from Sony and Colors were not available for their comments.
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