Mumbai: CNBC TV 18 and CNBC Awaaz have announced changes to their revenue leadership teams. Sonia Kapoor takes charge at CNBC TV18 as National Revenue Head and Sterling Ferreira as National Revenue Head at CNBC Awaaz.

Kapoor was earlier managing west & south regions as SVP & Regional Head for CNBC-TV18 & CNBC Awaaz. Ferreira was earlier in charge of national sales at CNN-IBN. Last week, CNN-IBN announced Vishal Bhatnagar as its National Revenue Head. Bhatnagar was earlier SVP & Regional Head north & east, CNBC-TV18 and CNBC Awaaz.

This move is a part of the leadership re-alignment under way at Network18 News Media, the client facing ad sales unit. Network18 News Media spearheads revenue optimisation at CNBC TV18, CNBC Awaaz, CNN IBN, IBN7, IBN Lokmat and History TV18.

Advertisement sales for the ETV regional news network, subject to regulatory approvals for the acquisition, will also form part of this stable.

Anil Uniyal, CEO, CNBC-TV18 & CNBC Awaaz, said "Sonia has been instrumental in establishing CNBC-TV18 as a benchmark in the monetisation of news brands and her perspective in charting the next phase of its growth will be critical. Sterling comes in with stellar experience across a variety of news brands, which will be crucial as we go on to unlock the tremendous potential of CNBC Awaaz."

Speaking on her elevation, Sonia Kapoor said, "It?s been a momentous journey so far and my experience with CNBC-TV18 has been intense, enriching and very satisfying. I look forward to bringing it to bear as we thrust forward and further strengthen the brand."

Sterling Ferreira said, "CNBC Awaaz is at a very interesting juncture in its success story. CNBC Awaaz is well aligned to deliver audiences and value to clients as growth, consumption and thus spends move beyond the metro markets. I hope to work with the CNBC Awaaz editorial and marketing teams in ensuring that we build further on the unique position the brand has achieved already."

Kapoor has over a decade of experience in ad sales including stints at the Indian Express Group and TV Today Network. She joined the Network18 Group in 2002. Ferreira has over two decades experience spanning a variety of media including the Indian Express Group, Business Standard, ABP, Tata, Red FM. He joined the Network18 Group in 2005.