MUMBAI: Print media company Dainik Bhaskar Group has launched the third edition of its Marathi newspaper, Dainik Divya Marathi, from Jalgaon, Maharashtra.

With this launch, Dainik Bhaskar Group has expanded into three major cities in Maharashtra and grown its operations to 63rd editions. The previous two editions were launched from Aurangabad and Nasik in May and July respectively.

The Jalgaon launch followed a two-phase survey methodology of door-to-door survey for inputs and later subscription booking.

Dainik Bhaskar Group MD Sudhir Agarwal said, "Jalgaon is a vast market, with a rapidly developing industrial belt and is emerging as a premier educational hub. It has a strong cultural heritage and is now making progressive strides expanding its infrastructure, transport, communications facilities. Understanding the important role brand building plays for a new entrant, our planning has been meticulous, including our strategically classifying city to understand its demographic nuances. This sharp focus on planning, management, marketing and branding has resulted in a successful launch of Jalgaon edition."