MUMBAI: The Asia Television Forum (ATF) which takes place in Singapore from 7-9 December 2011 has announced that Dick de Rijk will deliver a keynote.

He created formats like ‘Deal or No Deal‘. In collaboration with MIPFormats, the keynote session by Rijk will focus on the creative process of developing and producing original reality formats that appeal to a variety of viewers in as many different cultures. The formats industry today holds great commercial potential but to harness commercial success, producers and broadcasters alike must also be able to anticipate the strategic potential of multi-territorial developments of a hit show.

Using his latest game show format, "You Deserve It", as an example, Rijk will analyse the makings of a hit reality show - packaging, game play and promotion. ‘You Deserve It‘ is a new studio-based family game show with a reality twist and was recently bought by ABC in the US.

He will dwell on the factors needed to for a reality television show to be a hit. ATF project manager Yeow Hui Leng said, "The ATF is the most important content market in the region, where we present an impressive lineup of international content providers, Asian production companies and TV networks. We want everyone to gain a new perspective on today‘s market and increase their value because of our lectures, which are given by the industry‘s most important players."

In addition ATF in partnership with uniFrance will bring the Soci?t? G?n?rale Private Banking 1st Rendezvous With French Cinema. The film ‘The Artist‘ will be screened. Carole Bouquet will be leading a delegation of actors and directors to this Red Carpet Event. It will serve as a networking opportunity.

There will also be a Spotlight on Malaysia. ATF will present a four-panel discussion featuring executives who together, will open the window into this Asian market.

Also in order to gain first-hand insight into China, the world‘s largest TV market by audience, how its TV industry works, content buying and production as well as generating international collaborations, ATF and CMM-I will bring together two panels to share case studies in cooperation and offer new thoughts on upcoming trends.

One panel ‘Co-producing with China‘, will feature senior producers from the drama, animation and documentary sectors as they introduce recent co-production projects and take part in a discussion on what worked and what did not. The second panel, ‘What do Chinese Buyers Want‘, will see Chinese media executives presenting the content popular with local audiences and international buying trends by Chinese companies across TV and new media platforms. Both panels will be moderated by CMM-I research director, Kristian Kender.

Another highlight of ATF will be the Asian Animation Showcase. In line with the rising animation industry in Asia, ATF 2011 will showcase the latest and most talented animation content from the various Asian countries. A panel discussion led by representatives of ATF‘s Asian animation delegations will offer country-specific insights, future market trends and what they are look for in terms of content import and potential co-productions.

This industry session will also offer extensive business opportunities between Asia animation companies and a wide range of global buyers as well as create dialogues that will spur further cooperation and partnerships, both regionally and globally.