MUMBAI: ITV Granada, part of ITV Studios Global Entertainment, will be rebranded as ITV Choice across Asia and the Middle East as part of ITV?s company wide rebrand which was unveiled in January this year.

The new look will be revealed for the first time on 25 March, at the top of primetime, before Four Weddings Australia.

The channel rebrand includes a change of name, from ITV Granada to ITV Choice, a new logo, and refreshed on-air idents. The upcoming changes will align the channel more closely with the new ITV brand globally, as well as reflect the channel?s proposition as a premium broadcaster, offering first run drama and entertainment, fresh from UK schedules.

ITV Studios Global Entertainment SVP Asia Pacific Augustus Dulgaro says, "Changing the channel?s name to ITV Choice and aligning our brand with our parent company is truly reflective of the channel?s proposition, as the heart of popular British culture away from home. We anticipate that our new look will not only engage with our audiences, but also inspire and excite."

The channel first launched in 2008 as Granada TV in the Middle East, later becoming ITV Granada in 2010. Its footprint has rapidly increased over the years, with the soon to be renamed ITV Choice currently available across over 40 countries in over 7 million homes.

The channel continues to enrich its schedule in 2013, with prime-time award winning dramas, including ITV Studios? Agatha Christie?s Poirot, Endeavour, Lewis and Midsomer Murders, as well as hit entertainment series including Dancing On Ice, Ant & Dec?s Saturday Night Takeaway and The Jonathan Ross Show.

MUMBAI: Motorvision TV, part of Motorvision Group, will launch in Malaysia, Mongolia and Sri Lanka beginning September.

The pay TV platforms that will launch Motorvision TV include: Asia Broadcasting Network - Malaysia, Sky C&C - Mongolia and Sky - Sri Lanka.

"In Asia there are over 450 million pay TV subscription homes and more than half of the pay TV subscribers worldwide live in Asia. With pay TV growing strongly in Asia, it is important for Motorvision TV to be present in this dynamic region and through our partnership with MCA the fact that we are able to start broadcasting in three territories is absolutely sensational," says Motorvision TV MD Raimund K?hler.

MCA, which is Asia‘s leading distributor of independent pay TV channels, represents Motorvision TV besides Bloomberg Television, ITV Granada, KidsCo, NDTV 24, NDTV Profit, NDTV Good Times and NDTV India among others. The Singapore-based company also owns and operates the channels Havoc 247 and Outdoor Channel Asia.

"Each of these deals underscore the value in a multi channel universe of a clear and differentiated programming proposition like Motorvision TV as well as the popularity of the car and motoring genre. It‘s been a few short months since we launched Motorvision TV in Asia and we are seeing a roll-out of launches that have exceeded even our most bullish expectations," says Multi Channels Asia (MCA) MD Gregg Creevey.