MUMBAI: In a bid to expand its footprint on-ground after its TV launch, UTV Stars has partnered with People Magazine for ?The Best Dressed Show 2011?.

The on-ground event will see an exclusive fashion show by designer Manish Malhotra. Walking the ramp as the showstopper will be Priyanka Chopra, who will also feature on the cover of the annual issue of People magazine, featuring the Best Dressed People of the year.

UTV Stars said that this association marks the beginning of a long term partnership with People for more such on ground initiatives.

The event is sponsored by Mercedes-Benz, World Gold Council, Teachers Origin, Schwarzkopf, Vero Moda and Jack&Jones.

UTV Stars, the Bollywood channel, will also show a special feature
based on the on-ground event.

UTV Stars business head Nikhil Gandhi said, ?UTV Stars has been able to etch a strong mark in the Bollywood, lifestyle and fashion space in a very short time. It has an urban upmarket appeal and we have already tied up with like minded partners to make the 360 degree experience more holistic and true to the brand. I am happy to announce
this association of UTV Stars with People magazine for the Best Dressed Show as our first such initiative among many others planned in the coming year."

Gandhi claims that UTV Stars, in its first month itself, has got rave reviews and good response from the viewers as well as the advertisers. "In four week itself, we have got over 50 per cent of our inventory sold," Gandhi added.

The channel now plans to extend its 360 degree presence with associations and on ground properties. The brand has already initiated advertiser funded properties and it will provide advertisers with customised solutions and ommunication packages on air, on ground, on mobile, web, and digital.