LIVE Viacom18 ropes in Nitin Alawadhi as national sales head
MUMBAI: Viacom18’s wholly owned subsidiary LIVE Viacom18 has roped in Nitin Alawadhi as national sales head.
By Jigar Ganatra
It?s time for the music lovers to be transported to a world of unadulterated music and dance. Vh1 Supersonic is back with its third edition and promises to take you yet again to the land of sand, surf and EPIC fun ? Goa. Supersonic?s definitive dance music experience has pumped up to bring together some of the world?s best artists on a common platform. The festival is to be held from 27 - 30 December, in Candolim, Goa.
The launch party of the event was recently held in Mumbai, where major names of the brands and artists who would enthral the music fans this year were announced. Talking about the launch of the third edition of the music festival, Viacom18 SVP and business head (LIVE) Jaideep Singh said, ?Today?s announcement is a testimony to the spirit and promise to our fans to provide them with a holistic experiential experience. The third edition, with its exciting line-up of artists and association with the global music fraternity, will be an experience that fans will remember for a long time to come.?
The festival last year tasted success with around 100,000 dance music fans surrendering to the enigma of music played by famous artists such as Paul Van Dyk, Dash Berlin, Above & Beyond, Infected Mushroom, The Chainsmokers, BL3ND and many more. What's more? This year, it is touted to be a grander affair, by finding its way into the India?s must experience music festivals.
The festival will witness an interesting line up of three artists - Mexican American DJ Deoro, Canadian electro music duo Dylan Mamid, or DC and Zach Rapp-Rovan, better known as Zeds Dead and an English electronic music duo Howard and Guy Lawrence, popularly known as Disclosure.
Others in the line up include the UKF & Arm House, which was voted as the most amazing stage by Supersonic 2014, promises an enthralling experience by curating the Drum and Bass Stage for its fans. Adding to the excitement at the festival, will be one of the best techno organisations in the world - The Awakening ? who will curate the techno stage at the festival.
Talking about LIVE Viacom 18, which organises the festival, Singh said, ?Our vision at LIVE Viacom18 is to reach out to aficionados of music, ignite the collective passion for dance music and fulfil the needs of devoted music lovers.?
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