MUMBAI: The Premier League said it has awarded Super Sports Media Group the exclusive live audio visual broadcast rights for all 380 English Premier League matches per season for seasons 2013/14-2018/19 in mainland China and Macau.

"We have worked with Super Sports Media Group for the last two years and are extremely pleased to extend our partnership until 2019," said Premier League chief executive Richard Scudamore.

Super Sports Media Group board member Jianguang Li said: "The Premier League has developed a profound understanding of the sports broadcasting market in China and we are very pleased to have formed this long-term partnership with them. This agreement demonstrates the Premier League?s strong commitment towards China and Chinese football fans. It will further increase the Premier League?s profile in China and give them the opportunity to make it one of their fastest growing markets."

Recently, the Premier League has awarded rights to NBC Sports Group in USA, Sportsnet & TSN in Canada, International Media Content Ltd. (IMC) in Caribbean, SuperSport in South Africa, Nigeria, and Sub-Saharan Africa and BSkyB and BT in UK.