MUMBAI: Reliance Broadcast Network Limited (RBNL) and CBS?s joint venture English GEC BIG CBS LOVE will be showcasing the television drama ?Beauty and the Beast?. The show which won the 2013 People?s Choice Award for Favorite New TV Drama will premiere on Indian television on 25 March exclusively on BIG CBS LOVE.

The series has been a critically-acclaimed and well received in America. The show features television actors Kristen Kreuk, Jay Ryan, Max Brown, Nicole Gale Anderson, Rob Stewart, and Sendhil Ramamurthy.

Beauty and the Beast is a modern-day romantic love-story cum drama between Catherine Chandler (Kristen Keuk), a smart homicide detective being haunted by her tragic past and Vincent Keller (Jay Ryan), an ex-military man with a mysterious past and a terrible secret.

BIG CBS Networks business head Anand Chakravarthy said, "We are excited to offer our discerning audiences with another outstanding international program, with this critically acclaimed show. Beauty and the Beast has all the elements that make for an excellent entertainment package for our female audiences, while offering marketers direct access to this focused target audience. We are confident that the show will be received very well in India!"