Mumbai: Sony Entertainment Television (Set), the No. 2 Hindi general entertainment channel ,is gearing up to expand its prime time band with the launch of a new fiction show, Shubh Vivaah.

Starting 27 February, the new show will air Monday to Friday at 7.30 pm.

Multi Screen Media COO NP Singh said, ?The year 2012 began on a successful note with the launch of Kyaa Hua Tera Vaada. Our second fiction offering this year, Shubh Vivaah will enhance the existing bouquet of fiction shows on Set. With a robust roll out for both fiction and nonfiction slated right across the year, 2012 promises to be an exciting year for us.?

Set Sr EVP and business head Sneha Rajani added, ?Having consolidated our fiction line up between 8 pm ? 11 pm slot, with Shubh Vivaah we are now extending our offering further. The show, based in UP, has a compelling story line that will appeal to the audiences across Hindi heartland.?

Produced by UTV Television, the show talks about how middle class girls in India dream about marriage since their childhood and how each girl tries to find love and makes her marriage work.

UTV Television COO Santosh Nair said, ?Shubh Vivaah is an adaptation of the award winning Tamil show ?Metti Oli? and we are glad to bring this show to our Hindi audiences through Set. The show has a heart warming storyline which will definitely strike the right cord with the audience. We look forward to this show being another stupendous success like its Tamil counterpart.?

Eijaz Khan and Neha Janpandit are the leads of the show.

MUMBAI: Sony Entertainment Television (Set) has joined forces with soap factory Balaji Telefilms once again to launch a new fiction show, Kyaa Hua Tera Vaada.

Kyaa Hua? will premiere on 30 January at Monday-Friday 10 pm band, replacing Saas Bina Sasural, which is being shifted to 9 pm.

Set was airing two fiction shows - Dekha Ek Khwaab and Parwarish - for 45 minutes each. Starting 30 January, the shows will run for 30 minutes, vacating the 9 pm slot.

Multi Screen Media COO NP Singh said, ?With the incredible performance of all our fiction shows, we are ready for the next level of growth with a fresh lineup of interesting shows.?

Set senior EVP and business head Sneha Rajani added, ?Kyaa Hua Tera Vaada marks another milestone in our relationship with Balaji. At Set, our endeavor is to pick up shows that are engaging with the characters, language and the environment to which today?s Indian families can relate. We strongly believe in connecting with our audience at an emotional level. We are confident that Kyaa Hua Tera Vaada at 10 pm with a relatable and endearing concept will connect with the viewers and will further strengthen our hold on the prime time slot and also consolidate our position as the second most popular general entertainment channel in India.?

The show follows the story of a married couple with three growing children. It traces the rise and fall of love and togetherness in a typical Indian married couple, whose time and attention for each other survives the vagaries and demands of life?s problems. Mona Singh returns to fiction shows after a hiatus of almost seven years opposite Pawan Shankar who plays her husband Pradeep Singh.

Balaji Telefilms joint MD Ekta Kapoor said, ?After Bade Acche Laggte Hai ruling the charts, we at Balaji are all geared up for yet another interesting show ? Kyaa Hua Tera Vaada which celebrates marriage after 10 years. Through this show we want to show our viewers how the relationship between a husband and wife changes through time but love remains constant. I am extremely delighted to take the relationship with Sony Entertainment Television to another level with the launch of Kyaa Hua Tera Vaada and hope that we are able to create magic together once again.?