MUMBAI: Left with little live content for its cricket specific channel, Neo Cricket Tuesday announced that it has acquired telecast rights for the South Africa-New Zealand series from Max, the India broadcast rights holder for international cricket played in New Zealand.

The South Africa Tour to New-Zealand will comprise three T20s, ODIs and Tests matches each from 17 February to 23 March.

Neo Sports Broadcast COO Prasana Krishnan said, ?The series promises to be highly engaging as South Africa is just one step away from being the No. 1 test side while New Zealand is in terrific form after drawing a test series against Australia last December."

The broadcaster had recently reworked a fresh distribution deal with MSM Discovery that would reduce the payout compared to earlier three-year deal that was called-off as Neo had lost the India cricket rights.
Neo will also showcase the four nation Asia Cup from 1-12 March featuring India, Pakistan, Sri Lanka and Bangladesh.

NEW DELHI: Doordarshan has been authorised to demand mandatory sharing of signals for important sports events since a law was passed in this regard in 2007, but it does not cover All India Radio.

With Team India having won two one day internationals on home ground after the humiliating tour of England, Prasar Bharati has taken umbrage to Neo Cricket refusing to sharing signals with AIR.

AIR sources, who confirmed that Information and Broadcasting Minister Ambika Soni had agreed to talk to the Board for Control of Cricket in India on this issue, said Neo Sports had been approached well in advance by AIR for sharing signals but had received a negative response.

These sources told indiantelevision.com that the Empowered Committee of Prasar Bharati dealing with this issue had then conveyed the matter to the Ministry with their resentment on the issue.

Neo Sports, which possesses the rights for broadcasting cricket played in India, had demanded that Prasar Bharati should accept a new revenue sharing model failing which it denied signals to AIR - which is the only radio channel permitted to broadcasts cricket commentary or news in India.

Sources said AIR has been paying up to $6000 per match in order to buy the broadcast rights, but Neo Sports had refused to even accept $6250. Instead, Neo Sports is demanding a 50:50 revenue sharing model.

Nimbus COO Yannick Colaco said that the Sports Broadcasting (Mandatory Sharing with Prasar Bharati) Act ("Sports Act") clearly states that, in the case of radio coverage for International ODIs featuring India, all advertising revenues generated from the same must be shared in the ratio of 50:50 between both parties.

"Since the inception of the Sports Act, Nimbus has repeatedly urged AIR to follow the Law as required by the same in broadcasting radio commentary of International cricket events. However ,AIR has steadfastly refused to share revenues and instead offered meagre amounts as license fees, many times amounting to less than 10 per cent of total revenues generated."

He added that it is a matter of record that AIR made revenues of Rs 12 million for India versus New Zealand series last year and paid Nimbus a license fee of approximately Rs 1.9 million.

"It is, thus, very obvious that AIR has routinely manipulated its position to ensure that AIR makes enormous profits by not abiding by the Sports Act and by offering meagre amounts in the form of License Fees."

Giving more figures, Colaco said that in the England Tour of Indian 2008 it is understood that AIR made revenues of Rs 21 million ($470,000 ). Despite this revenue potential, AIR has offered Nimbus a license fee of $36,000 i.e. approximately Rs 1.7 million for the current England tour.
Meanwhile, the Prasar Bharati and the Ministry are writing to BCCI asking it to take up the issue with Neo Sports and also to ensure that in future it does not sell the frequency to such companies which themselves do not have the broadcasting facilities and are not ready to share feed with AIR.

Relations between Neo Sports and Prasar Bharati are not too good, with the live telecast of the second ODI on Doordarshan having started late, with both sides blaming the other for the last minute permission under the Sports Broadcast Signal (Mandatory Sharing with Prasar Bharati) Act 2007.

At present, the revenue split under the Act is 75:25 in favour of Neo, although the Empowered Committee has already demanded that this should be raised to 50:50 so that DD can earn more.

The provision under the Act says that any rights holder to "sporting events of national importance" (India?s international ODIs fall in that ambit) have to share the television feed with DD, and there is no reference to AIR in the Act.