MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the lates

MUMBAI:  There is a temporary shift in TV viewership patterns as Indians are forced to stay inside their homes due to

NEW DELHI: The global Covid-19 pandemic has been hitting businesses across the globe hard.

MUMBAI: Streaming video is becoming increasingly crucial for Indian legacy broadcasters, as GenZ continues to spend a

MUMBAI: In what can be termed as a significant development in India’s media and entertainment sector, the relationshi

MUMBAI: While multi-touch attribution (MTA) might be the need of the hour, given the ever-increasing size of the mobi