MUMBAI: HBO is entering into a new marketplace. It has launched a joint multi?platform video distribution venture with Parsifal International. that will serve

HBO Nordich will serve Sweden, Norway, Finland and Denmark.

HBO International, content distribution president Simon Sutton said, "HBO is delighted to be entering into a new marketplace and a promising partnership with Parsifal International. We look forward to working with this innovative company and making our new venture a great success." 

Parsifal will bring its expertise in the distribution of pay TV services on multiple platforms.

Parsifal International owner Peter Ekelund said, "I am very proud and excited to be a partner with HBO. The Nordic pay TV market has a tremendous growth potential for new innovative services which respond to the existing shifts in consumer viewing habits on multiple screens."

MUMBAI: ITV Studios has optioned the rights to Passion Distribution?s ‘100 Mile Challenge‘, which was originally created by production team Paperny Entertainment for Food Network Canada and is a part reality series, part docu-soap, part social experiment.

ITV Studios? agreement covers territories including UK, Germany, Spain, Sweden, Norway, Finland and Denmark, with the initial interest stemming from ITV Studios France, who optioned the rights in 2010 and have completed the production of the first series (6 x 52?) called ?200 Kilom?tres ? la Ronde? for France T?l?visions.

The show focuses on six families in a close community who accept the challenge to only eat food produced within a 100-mile radius of their homes for 100 days.

The finished programme version of ‘100 Mile Challenge‘ has also sold well to date, with the rights being licensed to territories such as Pan Asia (Sundance International), Germany (Gusto TV), USA (Planet Green), Africa (Royal Channels), Spain (Canal Cocina), Finland (MTV3 for Ava) and Japan (NHK), the company said.