MUMBAI: India’s foremost advertising community The Advertising Club has unveiled the much-awaited nomination list for

MUMBAI: India’s one of the premier management institute IIM Calcutta has developed a a case study on the TV viewershi

MUMBAI: BARC India has taken another significant step towards launching its much awaited digital measurement service.

MUMBAI: The representativeness of BARC India’s Panel – the cornerstone of its TV Viewership measurement system – has

MUMBAI: In a coordinated move, the English TV channel news members of the News Broadcasters Association (NBA) have d

MUMBAI: L’affaire Republic TV continues to throw up new nuances by the day.