MUMBAI: Zee has dropped a fresh new identity – Aapka Apna Zee – with a campaign that’s equal parts emotion and impact. Ditching the glitz for grit and heart, the network’s latest rebrand leans into community spirit with the tagline Saath aane se baat banti hai – because let’s face it, everything’s better when done together.

The new campaign isn’t just a slick TV spot—it’s a full-blown cinematic hug. A series of multilingual films in seven Indian languages bring alive hyperlocal stories with familiar faces, real textures, and regional quirks. From the monsoon playing co-star in Kerala to a proud military village in Telangana, each story hits home—and hard.

The hero of the brand film is an army dad called to duty days before his daughter’s wedding. In his absence, the mohalla rises like one big Indian joint family, pulling off the shaadi with flair. When he returns to find everything flawlessly done, his wife smiles and says Itna bada parivaar hai, aaram se ho gaya. Pass the tissues, please.

But the kicker? Zee’s most loved fictional characters—yes, Angoori Bhabi, Devansh, Shravani, Durga, and more—step out of their shows and into this narrative, not as stars, but as apne log. It’s meta, emotional, and frankly, brilliant.

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Zee Entertainment Enterprise Ltd (Zeel) CMO Kartik Mahadev said, “Aapka Apna Zee is a powerful multilingual brand film series that brings alive the essence of the many Indians that live in one country.It is a mirror to how India shows up for each other. Each of the seven films is deeply rooted in the cultural milieu of its region— capturing its rhythm, rituals, landscapes, and the authenticity of its people. From the rains becoming a character in Kerala, to a village in Telangana known for its legacy of army service, every story reflects the cultural richness and emotional truths of real India. This campaign is a reaffirmation of Zee’s role as a trusted companion in the daily lives of millions. Saath Hai Toh Baat Hai is a sentiment that links to the heartbeat of millions of homes, where Zee isn’t just watched, but welcomed every day.”

The campaign made its grand debut during the 23rd Zee Cine Awards 2025, with all seven films premiering simultaneously across the network’s TV and digital platforms. One idea, seven voices, all heart.