MUMBAI: Zee TV has launched a daily fiction show Sapne Suhane Ladakpan Ke, replacing the second season of Chhoti Bahu at 7.30 pm band.

The show will air every week from Monday to Friday.

Sapne Suhane Ladakpan Ke will take over ?Chhoti Bahu? which had a comparatively weaker second innings. Chhoti Bahu was very popular in the first season and lasted from December 2008 till September 2010, opening up the early primetime for the Hindi general entertainment channels.

Following the popularity of the show, Zee TV had returned with a new season of Choti Bahu starting 15 February 2011 with a completely different storyline. However, the second season of the show was not as successful as the first season.

The new show, ?Sapne Suhane Ladakpan Ke?, is being produced by Shakuntalam Telefilms, which also produces Colors? fiction property ?Na Aana Iss Desh Laado?.

?Sapne Suhane Ladakpan Ke? is based on a girl?s adolescence ? an age of both disorientation and discovery. The channel feels that even after women grow older, they never forget the time of their adolescence and they always feel nostalgic about it. Hence, the show caters to every women of the society.

Zee TV fiction head Sukesh Motwani says, ?Sapne Suhane Ladakpan ke? is all about celebrating adolescence. The teenage years are when one faces their first crushes, loves, despair of love, mistakes, joys of friendship, togetherness, heartbreaks, emotional turmoil, rebellious feelings etc. The show is full of hope, aspirations, wish, longing, desire and yearning. The idea is to enrich the lives of the viewers through an endearing content which will remind them of their carefree wonder years.?

According to Motwani, the channel has launched almost six shows in the last seven months and the shows are garnering an average of 2-3 TVR. Some of the new shows that were launched on Zee TV were ?Afsar Bitiya?, ?Phir Subah Hogi?, ?Hitler Didi? and ?Punar Vivaah?.

Sapne Suhane? will compete with Colors? Sasural Simar Ka that is leading the time slot. But Motwani feels positive about the show and says that it is not a ?saas-bahu? drama.

?The channel has started looking fresh with new shows. Sapne Suhane Ladakpan Ke is a fresh content and will appeal to women across age-groups,? he adds.

At the 7.30 pm slot, Sony airs ?Shubh Vivaah? while genre leader Star Plus telecasts newly launched show ?Ek Doosre Se Karte Hain Pyaar Hum?.

Mumbai: Zee TV, the Hindi flagship general entertainment channel (GEC) from Zee Entertainment Enterprise stable, has launched a new fiction property Phir Subah Hogi in the Monday to Friday, 9.30 pm band.

Phir Subah Hogi replaces Ram Milaayi Jodi. It traces the journey of a young woman from the Bedia tribe and her journey of discovering the reality hidden under song and dance and wanting to break free to lead a dignified life away from this barbarism. The tribe is known for their ?Raai dance?. But over the years, this dance form that was originally meant as a reverence to God turned out to be detrimental to a woman?s dignity with the ritual of ?Sar Dhakaai?.

Zee TV fiction head Sukesh Motwani said, "Phir Subah Hogi is a story that blows away the clich? that life has to stop because of dark customs and traditions. The saga like treatment that has been given to the show will make for a pleasant TV viewing as well as highlight the plight of the women surviving in this community. It?s our endeavor to spread awareness about an evil tradition and help build a better society for those women who are victimised under the guise of age old customs and traditions like the ?Raai Dance?."

To spread awareness the channel has decided to promote the show heavily online. In order to engage more viewers especially the youth, the channel plans to start a bloggers outreach program where they will reach out and speak directly to people who can influence the viewers. The influencers could be celebrities, journalists, activists from NGOs.

The next initiative is to create social movement via open letters and blogs. Additionally, the channel also intends to create a viral movement which will aim at creating a call for action for the viewers or users. The channel will gratify every user who lends support to this cause and help spread awareness about this issue, Zee TV said.