MUMBAI: Pioneer Channel Factory has appointed Saravanan P as the network CEO.

He will be based out of Mumbai and spearhead the network?s existing offerings and plan the future vision.

Pioneer Channel Factory currently has in its portfolio two music channels, M Tunes HD and Music Xpress. Going forward, the network plans to launch channels in both national and regional languages.

Saravanan has over 18 years of experience in the media industry. Prior to this he was the business head of Reliance Big Productions. He has also been associated with Reliance BIG Broadcasting as business head of regional GECs, Zee International as head of special projects and Sun Network as head of new projects. At Sun Network he also worked across media verticals including TV, print, radio and DTH.

Saravanan said, "Through most of my professional career I have set-up new businesses and turned around existing establishments. The role at PCFL is another challenging opportunity and we are committed towards establishing ourselves as a formidable player in the entertainment industry in times to come. Our focus whether in music or other content will be to pioneer technology and innovation. For our music channels converting music library to HD is just the beginning of this journey. The current channels from the network, M Tunes HD and Music Xpress will continue to be the pioneering channel for music content innovation."