MUMBAI: Big Magic, the variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network (RBNL) stable, has acquired multiple library movies from UTV Motion Pictures.

Some of the titles include Fashion, Aamir, Jodhaa Akbar, Dev.D, Kaminey, Oye Lucky! Lucky! Oye, Race, Life in a Metro, Wake up Sid, and A Wednesday among others.

The channel, which has just completed one year of operations, has also launched a special weekend programming ?Superhit Cinema? in which, it will air these movies.

Superhit Cinema will be showcased from Friday to Sunday at 4 pm and 8.30 pm.

RBNL believes that Superhit Cinema will further strengthen Big Magic?s offering, cementing the channels leadership position in the region.

It is planning to promote through an aggressive multi media campaign, featuring TV, Radio, OOH, Digital and Cable across the Hindi heartland.

"While regional fiction content created around truly local insights continues to be at the core of the channels programming strategy, this weekend movie show will work as a destination for the whole family," the channel said.