MUMBAI: NAB Show will launch "2nd Screen Sunday" at NAB Show in partnership with the 2nd Screen Society (S3), event organisers have announced.

The afternoon conference at the Encore Hotel on Sunday, 7 April in Las Vegas will address and showcase the latest business opportunities, creative case studies and technology innovations related to the creation of supplementary, synchronized and social TV content.

"Broadcast, sports and live entertainment are at the forefront of the second screen revolution," said S3 Executive Director Guy Finley.

"At our NAB Show event, creative and technology leaders in the second screen space will demonstrate and explain how mainstream television is expanding the viewer experience to include complementary and contextual content to their personal devices and how it will change the way television and advertising are produced, delivered and experienced forever."
 
Preliminary conference sessions include:
Bring on the Brands: How (and Why) Advertising is Leading the 2nd Screen Charge

2nd Screen and Live Sports: From More Stats to More Camera Angles

Building a Successful 2nd Screen Strategy and Platform

By the Numbers: The Emerging $6 Billion 2nd Screen Industry

There?s a TV App for That: Case Studies of Successful 2nd Screen Experiences.