NEW DELHI: In a move that is bound to raise hackles of the television and ad fraternity, the government Thursday decided to broaden the scope of Indecent Representation of Women (Prohibition) Act, 1986 to cover satellite broadcasters and internet medium.

The amendment approved by the government seeks to ensure that more effective protection is provided against indecent representation of women by covering newer forms of communication including internet, multimedia messaging beyond the print and audio-visual media.

This, the government feels, will aid in addressing the problem of increased objectification of women, thereby ensuring dignity of women.

"The existing Act covers print media in its present form however over the year‘s technological revolution has resulted in the development of newer forms of mediums such as internet and satellite based communication, multi-media messaging, and cable television among others," the government said.

"It has, therefore, become imperative to widen the scope of the law so as to cover such forms of media, on one hand, and to strengthen the existing safeguards to prevent indecent representation of women through any such form," it added.

According to the amended act, penalties are to be enhanced to a maximum of three years of imprisonment and fine of between Rs 50,000 to Rs 100,000 for first conviction, and imprisonment of not less than two years, but which may extend to seven years, and a fine between Rs 100,000 to Rs 500,000 for second conviction.

Police officers of the rank of inspectors will be authorized to carry out search and seizure, in addition to state and central government officers authorized by the respective government.

The IRWA Act focuses on indecent representation of women and brings under its ambit references that are derogatory to the dignity of women. The IRWA 1986 was enacted with the specific objective of prohibiting the indecent representation of women through advertisement, publication, writing, and painting or in any other manner.