MUMBAI: Star Network?s Bengali general entertainment channel Star Jalsha will be launching in the UK on Sky channel 808 on 22 November.

The channel?s president, GM Kevin Vaz said, "Jalsha is synonymous with entertainment and celebration in Bengali and it is indeed a matter of great celebration for the Star Network to launch Star Jalsha in the UK - making it the first South Asian regional channel to be retailed in the Sky Entertainment pack."

The channel was launched in September 2008 and re-branded in June 2012. With the launch of Star Jalsha in the UK, the Star Network has expanded its regional offering to the UK?s Bengali community from both India and Bangladesh.

Star senior VP UK, Europe Yeshpal Sharma said, "I share Kevin?s enthusiasm and am pleased to be part of history making Star Jalsha the first regional South Asian channel to be available on the Sky Entertainment Pack. We are very excited to bring Star Jalsha to our UK viewers and as always, our commitment to quality broadcasting will be our utmost priority."

Star Jalsha offers 24-hour premium Bengali content and is a leading television entertainment choice for the Bengali speaking audience. Its programming includes dramas, reality, cultural, religious, comedy and cookery shows.