MUMBAI: Continuing its experiment with short format shows, Multi Screen Media-owned Hindi music channel Sony Mix is launching a new show ?Mix Tippani?, starting 16 September.

Through Tippani, Mix aims to win over audiences with presentation of information on music. Scheduled hourly like all short programming formats, the show will be presented by RJ Mantra and Umang Jain.

MSM EVP & Sony Max and Sony Six business head Neeraj Vyas said, "We are delighted to bring this musical nugget to our viewers via our unique original programming. Tippani is going to be everything it promises to be entertaining, enlightening, fun and knowledgeable at the same time in a very contemporary fashion. We are confident that this initiative will also be well received by our audiences."

MUMBAI: Multi Screen Media?s music channel Mix is gearing up to launch a new show ?Once Upon a time? Kabhie Kabhie? on 6 November.

The musical show will be aired every Sunday at 12 noon.

The show is a musical journey in a storytelling format by interweaving the narrative with songs. It is for all the audiences who enjoy radio plays, theatre and Bollywood films.

Mix EVP and business head Neeraj Vyas said, "We are pleased to announce the launch of ?Once upon a time? Kabhie Kabhie?, a show that will take our audience on an hour-long musical narrative conveying a heartwarming story through the language of music. We are hopeful that the audience will enjoy our latest offering."