Mumbai: Big CBS Networks has acquired the airing rights of the latest season of The X Factor 2 which will air concurrent to the United States. The show will air on Fox International Channels internationally.

X Factor 2 will be simulcast across Big CBS? three channels - Prime, Love and Spark. Starting 14 September, the show will air every Friday and Saturday at 9 pm.

Created by Simon Cowell and produced by Fremantle Media - North America, ?The X Factor? is back with its second season with jury concoction that consists of Britney Spears, Demi Lovato, Simon Cowell and L.A Reid.

The winner of ?The X Factor 2? stands to get a recording contract with Syco Music in association with Sony Music Entertainment, which would include cash payments totaling $5 million.

According to the channel, the USP of the show is that it is open to both solo artists and groups and has no upper age limit. Throughout the live shows the judges act as mentors to their category, helping to decide song choices, styling and staging, while judging contestants from the other categories. They also compete to ensure that their act wins the competition, thus making them the winning judge.

The company spokesperson said, "It has been our endeavor right from start to offer India the latest-freshest-hottest of global entertainment, and with the acquisition of Fremantle?s hit show - The X Factor we once again live up to our promise. The X Factor?s concurrent telecast with the US and the simulcast across the Prime, Love and Spark will give us enormous mileage. Our strategy allows the show to reach a large relevant audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their audiences."

Big CBS network will engage in a multimedia marketing campaign across multiple touch points ranging radio, television, out of home media and social media to promote the show.

MUMBAI: 9XO, the recently launched international music channel from the 9X Media stable, will offer a national platform to Live from the Console, a Day 1 (Sony Music Independent) and Oranjuice Entertainment initiative.

Launched in July 2011 at Mehboob Studio in Bandra, Mumbai, Live from the Console provides emerging music bands an alternative platform to showcase talent and for music fans to discover new music. These emerging bands will get an opportunity to showcase their talent on a national television channel through this association with 9XO.

9XO programming head Luke Kenny said, ?We are delighted to be associated with the event Live from the Console which highlights the Independent music talent in India. This association with the event will bring to the fore talented artists out there playing original music and give them the national recognition that their music merits. ?

Sony Music Entertainment India & Middle East president Shridhar Subramaniam added, ?What began as a humble exercise to present new bands with an alternative platform that brings about music discovery and also like-minded people together, has now surged forward and gone national. We?re thrilled to partner with 9XO to promote musicians and independent music to an all new level. Going beyond Mumbai, this year Console edition will also be launched in Kolkata and a few other cities.?

Oranjuice Entertainment MD Owen Roncon said, ?It?s great news for artists as they usually don?t get any national recognition and with our association with 9XO we are sure thousands of people will be able to appreciate Indie artists and their music.?

The lineup of music artists playing at the Live from the Console on 26 May are Harbour Light (Singer & Songwriters), Stella by Starlight (acoustic folk & alternative rock) and The Ungulates (Folk & Alternative Rock).