MUMBAI: 9X Media?s international music channel 9XO has launched a music countdown show called 9XO Tweetdown.

Tweetdown is a music countdown show based on viewers? tweets, enabling the viewers to choose their favourite songs. The show airs every Sunday at 5 pm.

9XO Tweetdown uses Twitter to decide the Top 10 songs thus allowing for interaction and expression of viewers? choice. Every Monday 9XO will upload a list of 10 songs on the Channel?s website and the viewers need to tweet about their favourite song from the list and add the specially created hash tag ?#9xotweetdown? to their tweets. The song that gets the maximum number of tweets gets to the number 1 position on the top 10 countdown chart.

9XO head of programming Luke Kenny said, ?We have always valued our viewers? feedback while deciding the content on the Channel. Our viewers have been actively involved in planning the content for 9XO, right from the Channel?s construct stage till date, as the 9XO Board of Advisors. While ideating on a music countdown show we decided to use Twitter which is an extremely popular social media platform amongst the youth who also happen to be our core viewers. With 9XO Tweetdown we are giving complete freedom to our viewers to choose their favourite song and decide the order of the music playlist. This will definitely resonate well with our viewers.?

9XO will also showcase the latest tweets by users and the leading songs with artists? name on real time basis. Users will earn points as they tweet their favorite song. The tweets and scores can be viewed by users on 9XO?s website.

MUMBAI: 9XO, the recently launched international music channel from the 9X Media stable, will offer a national platform to Live from the Console, a Day 1 (Sony Music Independent) and Oranjuice Entertainment initiative.

Launched in July 2011 at Mehboob Studio in Bandra, Mumbai, Live from the Console provides emerging music bands an alternative platform to showcase talent and for music fans to discover new music. These emerging bands will get an opportunity to showcase their talent on a national television channel through this association with 9XO.

9XO programming head Luke Kenny said, ?We are delighted to be associated with the event Live from the Console which highlights the Independent music talent in India. This association with the event will bring to the fore talented artists out there playing original music and give them the national recognition that their music merits. ?

Sony Music Entertainment India & Middle East president Shridhar Subramaniam added, ?What began as a humble exercise to present new bands with an alternative platform that brings about music discovery and also like-minded people together, has now surged forward and gone national. We?re thrilled to partner with 9XO to promote musicians and independent music to an all new level. Going beyond Mumbai, this year Console edition will also be launched in Kolkata and a few other cities.?

Oranjuice Entertainment MD Owen Roncon said, ?It?s great news for artists as they usually don?t get any national recognition and with our association with 9XO we are sure thousands of people will be able to appreciate Indie artists and their music.?

The lineup of music artists playing at the Live from the Console on 26 May are Harbour Light (Singer & Songwriters), Stella by Starlight (acoustic folk & alternative rock) and The Ungulates (Folk & Alternative Rock).