MUMBAI: Star International has appointed M K Srinivasan as senior vice president - North America to spearhead the growth of Star in the US and Canada.

He will be reporting to Star EVP- International Business Rajan Singh.

According to a statement, Srinivasan will be tasked with "changing the game" yet again to facilitate the growth of Star?s business. To accomplish this goal, he will be working closely with Singh.

Star Network CEO Uday Shankar said, "The phenomenal success of the international business in the last couple of years has firmly etched Star network as the undisputed leader in international markets. The appointment of M K Srinivasan in the US will help complement the executive team that is already in place, and help with taking the business to new heights."

Singh added, "Srinivasan?s years of experience in the US marketplace will help cultivate new relationships and strengthen existing ones, leading to a positive impact on the overall business. I am looking forward to the new challenges and opportunities that we will be pursuing aggressively."

With almost 25 years of experience in the South Asian market in the US and Canada, Srinivasan has worked closely with most of the major television channels, and is well connected with the media and community across North America.